Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Metro C&C Case Analysis

No description
by

on 4 December 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Metro C&C Case Analysis

Who: board India + headquarters
What: reorganize managers
When: as soon as possible
Where: India
How: communicate clearly



Metro C&C
Case Analysis
Adinda Nieuwstraten
Sara Korpimies
Ayla Raaijmakers
Iris Schoormans
Kirsten Tjeerdsma

Company description
Problem statement
Internal Analysis
External Analysis
Strategic Alternatives
Recommendation
Business model
Metro AG
Real/Extra
Metro group
Kaufhof
Metro C&C
Metro C&C
Classic
ECO
Junior
Business strategy
Differentiation
local products
3 different approaches;
cluster, spiral, outpost
3 types of stores; classic, junior, ECO,
Customers' Values
High quality
Specified products
Reliability
Accessibility
Flexibility
Different payment options
Sizes amounts products
Description focal firm
Self-service wholesale market
Different countries
Multinational company
- high local responsibility
- some pressures for cost reduction
ECO
Key value chain activities
Primary activities
Service
Inbound logistics
Support activities
HR management
Procurement
Resources
Knowledge
Experience
Human resources
Reputation
Stores
Organizational resources
Financial resources
Customer and Supplier relationships
Capabilities
Deliver high quality and local products
Collaboration
Local employees in stores
Implementation concept in different countries
Relationship management
Core competencies
Offer local products
Different approaches in different countries
Relationships local suppliers
2 alternatives combined
Local intermediates combined with local/foreign management



VRIN model capabilities
Weaknesses/issues
Implementation
India
Government legislation
Local protests
Mandis
Delayed construction
4. Leave India
3. Hire local manager in every region
1. Half local, half foreign board in India
2. Outsourcing - Local consultants
Provides more knowledge
Legislation
Culture
Language

Better relationships with government and suppliers

Easier to solve faced issues

Foreign management
Hire local management consultants
Views form outside the company
Inside information from Indian market
Pull out of the projects in India
Selling plant and equipments
Facing losses
The most extreme option

Immediate results
Different regions face different political problems and regulation
Link between the board and local authorities
Easier to identify problems

Improves relationships with locals
Metro C&C
Part of Metro Group
Wholesale industry
Operates globally

Decision Matrix
Agenda
1. Company description
2. Problem statement
3. External analysis
4. Internal Analysis
5. Strategic alternatives
6. Recommendation

Current strategy
Differentiation

Competitive advantage
first in different countries
relationship management

Issues
India

Challenge
Expanding in India
General factors influencing the industry
* General factors:
- Government

- Cultural differences

- Economic growth

- Meteorological aspects

- Demographic aspects

- Technological aspects
* Industry
-> wholesale market
Customers and their values
* Customers:
- small+medium enterprises
- private customers

* Values:
- High quality - Reliability
- Fast delivery - Payment options
- Flexibility - Large amounts
- Enough accessibility
Value system
Mediamarket/
Saturn
Farmers

Producers

Agricultural
cooperatives
Manufacturers
Traders/Retailers
Wholesale
SME'S

Private customers
Private customers
* Dominant strategy

-> low-cost
Competitors + strategic groups
* Low-cost strategy
- Competitor 1: Walmart
- Competitor 2: Carrefour
- Competitor 3: Tesco

* Differentiation strategy
- Competitor 4: Metro C&C

* Integrated strategy
- Competitor 5: Sligro
* Attractiveness
-> growing demand & boundaries

* Opportunities

-> new markets, new target groups

* Threats
-> price war
Industry:
*Buyer power

* Supplier power

*Substitutes power

* Threat of new entrants

* Rivalry
Industry attractiveness
high
low
low
medium
high
Full transcript