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Copy of Untitled Prezi

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Kimberly Carlisle

on 19 June 2013

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Transcript of Copy of Untitled Prezi

Ansley Carlisle
Greer Christie
Jazmyn Davis
Jamari Selders
Shekinah Sharpe
Nissan

Background
Historical Highlights
SWOT
strengths weaknesses opportunities threats
Strategy
UPGRADE
Financials
Objective
Agenda
Lead Nissan to car market

domination through electric

vehicle sales.
1. Background

2. SWOT Analysis

3. Strategy

4. Finances

5. Conclusion

Strengths
Opportunities
Threats
2004
2007
2012
Alliance begins
Carlos Ghosn
Carlos Ghosn appointed President & CEO of Renault while maintaining leadership at Nissan.
Dongfeng Motor Corp.
Nissan aligns with
Dongfeng, which is headquartered in Wuhan, China
Leaf
Zero Emission Vehichle development begins.
2011
Alliance Success
2003
ZEV Sales
Nissan sells 38,000 Zero Emission Vehicles,in which the Leaf was 1/3 of that number.
1999
Nissan and Renault
executives sign alliance
agreement in Tokyo.
ZOOM
Consultants
let us
upgrade
you

Access to Capital
LEAF development
Environmentally friendly
Market share
Distribution facilities
Battery Price
Range of Battery
Lack of charging stations
Ineffective marketing
Further Alliances
Acquisitions
Vehicle Development
Competitors
Technology
Brand Loyalty
Weaknesses
U
Acquisition
Development & Distribution
Solar Panels
3 Step Process
1
2
3
Purchase Sony Energy Devices Corporation
Multi-use batteries
Merging companies
Price: $578 million
Develop cost-effective battery
Distribute globally
Increases efficiency and capacity

Align with automakers world-wide to:
share technology
indirectly increase profit
China: Dongfeng Motors, Chery
India: Tata
Germany: Mercedes
Russia: AVTO Vaz
EV
universal
Biodegradable Materials
Reduces waste
Lowers pollution
Interior
Exterior Panels
Eco-resin
Environmentally safe paint
Light-weight materials
special features
Find My Car
Transition tint & shatter-proof windows
Enhanced voice command
celebrity
endorsements
strategic shows and commercials
Linen
Coconut
Cotton
Nissan-Renault Alliance comprise 10.7% of world market, ranking as No. 3 car group in auto sales.
i. Oprah Winfrey-USA
a. Promotes grass-roots
b. User base of 13.1 million network viewers daily
c. Net Worth of $2.8 Billion
ii. Jay Chou- China
a. Second wealthiest person in China
b. #1 searched male artist in Asia via the internet in 2002, 2005, 2006, 2007,2011, and 2012
iii. Sebastian Vettel - Germany
a. won the last three championships
b.On pace to eclipse every record Michael Schumacher
iv. Neymar - Brazil
a. Signed with FC Barcelona
b. Rising star
We plan to take advantage of the follower base
of these top celebrities worldwide in order to acquire a more global user base for Nissan.
Celebrity Endorsements
i. Formula One 2014 Grand Prix (May 2014)



Strategic Shows
and Commercials
ii.World Cup 2014 (June 12, 2014)


iii. Frankfurt Motor Show (September 15, 2015)


iv. The 2016 Olympics (August 5-21, 2016)


EV battery
Alliance
Design
Marketing
Fidelity
The next generation of an economic ZEV

A dependable car with a sleek and bold look

A fresh face for all to enjoy

Nissan's Future Gift to the World
Should Nissan invest $5 billion into EVs?
Exchange Rates
Historical & Projected Revenues and Expenses
Investment and Capital Spending
Yes!
Historical Revenues & Expenses
(in billions of USD) *Nissan Year End March 31

Compound Annual Growth Rate: 2.30%

Forecasted Revenues & Expenses
(in millions of USD) *Nissan Year End March 31

Global Growth
Annual Global Growth Rates (1990-2030)

OECD: Organization for Economic Co-operation and Development (OECD)
Source: Vehicle Ownership and Income Growth, Worldwide: 1960-2030. New York University
China

United States

Population Growth and Cars per Person

Global Market Share

Alliance Unit Sales by Country 2012 & 2020

Alliance Market Share & Sales
ZEV Battery
Sony Battery
Alliance Sales

faithfulness - loyalty - allegiance - faith - accuracy
ZEV Battery Sales (in millions of USD)

Sony Battery

Consolidated
Full transcript