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strengths weaknesses opportunities threats
Lead Nissan to car market
domination through electric
2. SWOT Analysis
Carlos Ghosn appointed President & CEO of Renault while maintaining leadership at Nissan.
Dongfeng Motor Corp.
Nissan aligns with
Dongfeng, which is headquartered in Wuhan, China
Zero Emission Vehichle development begins.
Nissan sells 38,000 Zero Emission Vehicles,in which the Leaf was 1/3 of that number.
Nissan and Renault
executives sign alliance
agreement in Tokyo.
Access to Capital
Range of Battery
Lack of charging stations
Development & Distribution
3 Step Process
Purchase Sony Energy Devices Corporation
Price: $578 million
Develop cost-effective battery
Increases efficiency and capacity
Align with automakers world-wide to:
indirectly increase profit
China: Dongfeng Motors, Chery
Russia: AVTO Vaz
Environmentally safe paint
Find My Car
Transition tint & shatter-proof windows
Enhanced voice command
strategic shows and commercials
Nissan-Renault Alliance comprise 10.7% of world market, ranking as No. 3 car group in auto sales.
i. Oprah Winfrey-USA
a. Promotes grass-roots
b. User base of 13.1 million network viewers daily
c. Net Worth of $2.8 Billion
ii. Jay Chou- China
a. Second wealthiest person in China
b. #1 searched male artist in Asia via the internet in 2002, 2005, 2006, 2007,2011, and 2012
iii. Sebastian Vettel - Germany
a. won the last three championships
b.On pace to eclipse every record Michael Schumacher
iv. Neymar - Brazil
a. Signed with FC Barcelona
b. Rising star
We plan to take advantage of the follower base
of these top celebrities worldwide in order to acquire a more global user base for Nissan.
i. Formula One 2014 Grand Prix (May 2014)
ii.World Cup 2014 (June 12, 2014)
iii. Frankfurt Motor Show (September 15, 2015)
iv. The 2016 Olympics (August 5-21, 2016)
The next generation of an economic ZEV
A dependable car with a sleek and bold look
A fresh face for all to enjoy
Nissan's Future Gift to the World
Should Nissan invest $5 billion into EVs?
Historical & Projected Revenues and Expenses
Investment and Capital Spending
Historical Revenues & Expenses
(in billions of USD) *Nissan Year End March 31
Compound Annual Growth Rate: 2.30%
Forecasted Revenues & Expenses
(in millions of USD) *Nissan Year End March 31
Annual Global Growth Rates (1990-2030)
OECD: Organization for Economic Co-operation and Development (OECD)
Source: Vehicle Ownership and Income Growth, Worldwide: 1960-2030. New York University
Population Growth and Cars per Person
Global Market Share
Alliance Unit Sales by Country 2012 & 2020
Alliance Market Share & Sales
faithfulness - loyalty - allegiance - faith - accuracy
ZEV Battery Sales (in millions of USD)