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Transcript of Techkriti'13
10-20 banners at strategic locations in the campus.
One Monster banner of 15 ft x 12 ft at prime location
Over 6000 Techkriti newsletters
On every souvenir given to participants and guests
Beverage Partner in festival guide and brochure
1-5 "Pepsi Hours" shall be announced during which Pepsi can exclusively distribute their goodies and promote their products
A 10 ft x 10 ft stall or 20 ft x 10 ft mega stall where Pepsi can sell and promote its products.
Mention on marketing collateral given to all participants On-Campus Marketing Publicity at over 1400 colleges across India
More than 2,50,000 students will witness the brand directly in their respective campuses Off-Campus Marketing Pepsi will feature as Beverage partner on the Techkriti webpage that receives over 2 million clicks
Event-marketing and mails sent to over 200000 students will feature the name and logo of Pepsi
Publicity through official techkriti channels on social networking sites
Publicity on high profile websites like MIT Tech Review, Harvard Business Review Online Marketing Special mention as beverage partner in video and news clips of Techkriti on partner channels like Discovery, CNBC TV18 etc
Advertisement of Techkriti with print media partners like Times of India, Financial Times etc
Name and logo in full page advertisements in partner magazines like Digit etc. Media and Print Marketing Video commercials of Pepsi will be shown periodically on LCD screens during the festival Premium Marketing We propose Aliva to be the "Healthy Munching" partner of Techkriti'13 Informative video listing the health benefits of baked snacks like Aliva over other fried snacks can be played periodically on LCD screens in campus during the festival Premium Marketing