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amritanshu mishra

on 6 October 2012

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Transcript of Techkriti'13

Techkriti'13 The Annual Tecchnical And Entrepreneurship Festival Of IIT Kanpur. Participation from 522 colleges across 28 states in India with a footfall of over 20,000. Overwhelming participation in over 38 competitions spread across different fields like robotics, aero modeling, software, business etc in Techkriti'12 Events And Competitions State of art workshops for hands on experience in different fields. Animator, sixth sense robotics, cyber forensics, ethical hacking etc. Workshops Eminent visionaries, scientists, corporate bigwigs from all over the world. Richard Stallman(founder,GNU), Peter Gruenberg(nobel laureate, Victor Hayes(father of Wi-Fi) Talks Magnicficient exhibits betraying the latest innovations from different corners of the word. PR2-world's most advanced personal robot, solar car etc Exhibitions Integration of entertainment and technology. Shows like art4dance, hand shadowgraph performance by popular singers like Kailash Kher. Shows Gamut of fun games and events world sudoku championship, paintball, zorbing, sumo-wrestling FunT As a beverage partner, Pepsi gets to be a part of the year long branding programme that Techkriti'13 has to offer. Techkriti thus provides a remarkable publicity platform for a brand like Pepsi. We propose Pepsi to be the "Beverage partner" of Techkriti'13 Techkriti'13 Pepsi's name, logo and tag-line will be presented along with Techkriti in
10-20 banners at strategic locations in the campus.
One Monster banner of 15 ft x 12 ft at prime location
Over 6000 Techkriti newsletters
On every souvenir given to participants and guests

Beverage Partner in festival guide and brochure

1-5 "Pepsi Hours" shall be announced during which Pepsi can exclusively distribute their goodies and promote their products

A 10 ft x 10 ft stall or 20 ft x 10 ft mega stall where Pepsi can sell and promote its products.

Mention on marketing collateral given to all participants On-Campus Marketing Publicity at over 1400 colleges across India

More than 2,50,000 students will witness the brand directly in their respective campuses Off-Campus Marketing Pepsi will feature as Beverage partner on the Techkriti webpage that receives over 2 million clicks

Event-marketing and mails sent to over 200000 students will feature the name and logo of Pepsi

Publicity through official techkriti channels on social networking sites

Publicity on high profile websites like MIT Tech Review, Harvard Business Review Online Marketing Special mention as beverage partner in video and news clips of Techkriti on partner channels like Discovery, CNBC TV18 etc

Advertisement of Techkriti with print media partners like Times of India, Financial Times etc

Name and logo in full page advertisements in partner magazines like Digit etc. Media and Print Marketing Video commercials of Pepsi will be shown periodically on LCD screens during the festival Premium Marketing We propose Aliva to be the "Healthy Munching" partner of Techkriti'13 Informative video listing the health benefits of baked snacks like Aliva over other fried snacks can be played periodically on LCD screens in campus during the festival Premium Marketing
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