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GB 301 Project

Crissi Mann

on 4 May 2010

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Transcript of SnackAisle

Nutrition Never Tasted So Good Unique Value Propostion Projected Growing Market
& Key Findings Highlights:
Marketing focused on the customer High feasibility of starting
operations and meeting customers’ needs High rate of return SnackAisle will provide great tasting,
high quality, all natural and organic
snacks for your health •Target Market: 35 – 54 White/Asian, graduate/post graduate degrees, HHI $75,000+ The market is growing Social trends Product Place Promotion Cost Differentiation strategy Expansion Attractive Environment Personalized Services Quality Plan Cost Assumptions Steadily Growing
Net Income Profitability Investor Positive Return (YR 3) Capital Structure Promotional Costs
Years I-5 Challenges Competition
Manufacturing Expenses
Current Economic State
Full transcript