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Ohio Mortgage

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by

Kymberlee Kaye Raya

on 25 August 2013

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Transcript of Ohio Mortgage

by big shot marketing
social media for Realtors
About Kymberlee
Chief Imagination Officer
Big Shot Marketing
Monthly active users
1,110,000,000

425,000,000
mobile
users
751,000,000
daily
users
57% of users are female
4,500,000,000 daily LIKES
Largest growing sector: Baby Boomer Woman
85% of women are annoyed by their friends
Facebook Stats
There are over 465 million accounts
175 million tweets a day
1 million accounts are added to Twitter every day
Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million
Twitter
WOK'n FIRE Restaurant Chain
Angelo Caputo’s Fresh Markets
Mainstreet Organization of Realtors
Pink Taxi - Cabs for the Cure
Andrea Metcalf -NBC Fitness Celebrity
Quality Placement Authority
Staffing Network
XM-Squared
Harwood Heights-Norridge Chamber
Norridge Jewelers
AAA Complete Automotive
North Shore Pro-Active Health
Spunky Dunkers Donut Chain
Visage Hair & Spa
Our Client Roster
2 members join every 1 second
LinkedIn has a NEW Facelift
There are more than 1 million LinkedIn groups.
1 stop shop for your contacts
79% of LinkedIn users are 35 or older; the average LinkedIn user is 40.5 years old.
60% of LinkedIn-using job seekers are male, 62% are under the age of 40, 51% earn more than $75,000 and 50% are college graduates.
LinkedIn
Monthly active users now total nearly 850 million
425 million mobile users
2.7 billion “likes” per day
57% of users are female
Facebook
Google+
It was launched on June 28, 2011
Google helps with SEO
625,000 new users on Google+ every day. (source: AllTwitter)
Google+ pages appear in search results for 30 % of brand term searches for brands with G+ pages. (source: Bright Edge)
68 % of Google+ users are Male, while 32 % of Google+ users are female. (source:Mashable)
Prospects are…
Busy
Skeptical
Oversold
And scared to death of making a mistake!
Customer Climate Today
1980
Fewer ads…
Reached more people…
with undivided attention
Marketing Has Changed
MORE ads…
Reaching fewer people
Paying less attention
2013
It’s FREE, Fast & Viral!
PUBLIC RELATIONS & CREDIBILITY
CUSTOMER SERVICE
LOYALTY-BUILDING
COLLABORATION
NETWORKING
HIGHER RANKINGS ON GOOGLE!
LEAD GENERATION - OPT IN
Why Should I be on Social Media?
Profile is filled out to WIFFM
Use KEYWORDS
Use 3 touch points
Manners count
Export Contacts
USE Groups
Posting Daily
Important on LinkedIn
New Branded Business Pages Are Coming
Know your target markets
You need to have a plan
Be consistent
Follow up
Measure
Listen to your audience
Engagement
Have fun
Take Aways on Social Networking
Other Social Strategies
bigshotmarketing.com
80% of your NEW business will come from the people that already know LOVE you?
It takes 30-40% more TIME, ENERGY, $ to get a NEW customer.
What’s your current marketing drip campaign?
Reminder!
Ideas
Big and....
... small
Offers!
FREE
Promoted Posts
$ 5,10 or 15
Targeted
NEW fans!
Facebook Insights
Thank you Mainstreet!
Promote Your Posts!
Only Pages with at least 400 likes can promote their posts. You can promote Page posts while you're creating them or within about 3 days after posting.
Benefits of Twitter
7 years old
500,000,000 users
200,000,000 monthly users
400,000,000 tweets sent per day
A small number of users drive most Twitter traffic
67% of Twitter-using are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates
McDonald's employs 10
Communicating
Generating leads
Researching trends
Getting content
# & @
Stats...
"Energetic and personable, Kymberlee knows how to captivate her audience with her invigorating presentation style. An expert in the field of social media, she jam packs every seminar with countless amounts of useful tools, tips, and tidbits which our members have been able to implement immediately upon leaving her presence."
Regina Jordan, Director of Education
Mainstreet Organization of REALTORS
Audience < Engagement
Please, please don’t use more than 3
#
hashtags in a tweet. If you do use
#
3
#
hashtags,
#
do it sparingly. It’s
#
just
#
annoying.
Most Retweeted Tweet EVERY
802,624 ----- 4 MORE YEARS!
Stats!
80% are women
48.7 million users
2.5 billion monthly page views
10mil US monthly unique vistors faster than any independent site in history
Pinterest referrals spend 70% more $$$

1.Visualisation of content: Pinterest and Instagram and the evolution of larger images
2.
Mobile use and sharing:
Instagram is the leader of this trend and is one of the reasons that Facebook made a $1 billion purchase of a non profitable company (Instagram) with only 16 employees.
2 HOT trends
Big Shot Mobile Apps
Custom for both iPhone & Android
Fully branded
Unlimited extra pages & functions
Stream your social content
Increase user engagement
Starting at only $300
Why Use YouTube
YouTube is the 3rd most trafficked website in the world
, trailing only Google and Facebook.
Over 800 million unique users visit YouTube each month.
Over 4 billion hours of video are watched each month on YouTube.
500 years of YouTube video are watched every day on Facebook.
over 700 YouTube videos are shared on Twitter each minute.
Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search
Realtor Social Media Stats
Only 10% of buyers actually used an agent they’d used previously
While 27% of agents still list their homes for sale in the newspaper,
only 1% of buyers find their homes that way
88% of buyers expect a response from their agent within 1 hour
but only 30% of agents live up to this expectation
94% of buyers say that agent response time is very important to their selection process
How Buyers Search for a Property Today
www.facebook.com/WCRNorthwest
Who is Your Audience?
Take Advantage of Branding! Widgets!
Pictures = #1 Most Viral
Cheap Thrill! Boost it!
Business to Business Marketing
Twitter Advanced Search
Search Keywords!
Develop a list of keywords related to your industry, product, service or competitors

Head of Twitter Advanced Search



Add the city you’re located into the “near this place” form at the bottom
From there you will get a list of Tweets over the course of the last few days from
people who have mentioned your keyword
within your targeted area.

Example keywords:

MORTGAGE
REFINANCE
CREDIT
HOME OWNERSHIP
#Thank you
https://twitter.com/search-advanced
LinkedIn's New Contact Sync
New Channels
Pinterest Business Profile
Search
Engine
Optimization
200 Logos by age 2
Favorite Things...
KIM CRAWFORD
PINOT NOIR
FONTS
ZUMBA FITNESS
BULLDOGS
ORBIT GUM
& MY 2 CRAZY-FUNNY BOYS
Social Media Marketing Strategy
for the Millennials
NO Direct Mail
90% of Millennials use the internet
Use Video!
Cold Calling is Out - CONTENT IS KING!
SOCIAL MEDIA MARKETING

Tone it Down!

Remain Adaptive!
1 billion monthly active users as of October 2012.
Facebook hosts 42 million “Pages” with 10 or more likes.
584 million daily active users on average in September 2012.
80% of social media users prefer to connect with brands through Facebook.
52% of job seekers used Facebook to help find work in 2012.


Who is a Millennial?
1984-2002
79 Million
Want instant gratification
They want to be connected online and offline and value constant interaction with friends
SHARE OUR FACEBOOK FAN PAGE WITH YOUR DATABASE!
#
WHAT THE HASHTAG!?
Marketing to the Millennials
They value brands that have a presence on Facebook and other social media outlets more than those that do not.
Student loan debt
Don’t trust advertising
Go to their peers for information
Challenges
Full transcript