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Transcript of Media Institutions
and powerful companies. This means that they fund the smaller companies they own without struggle. However, with this funding comes power, as they will control what the smaller companies do and how they are represented to the public. As Disney is a well established, professional institution, any small company owned by them will be seen as professional
by customers/the public. Media institutions control the amount of people their message appeals to. They can broadcast their message which means that they're aiming at a mass audience. They can do this through a mass medium such as television or radio. Alternatively, they can go for narrowcasting which means targeting a specific audience with their message. In order to convey their message to their audiences, technology is thoroughly used. Technology is a platform for media institutions to use whilst distributing media content. These technical platforms consist of radio, TV, mobiles, the internet, magazines and more. Media Institutions Marketing