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Selling Your Home

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Michael Shirley

on 5 October 2015

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Transcript of Selling Your Home

Why List with Michael Shirley
Of Keller Williams Realty?
Our OnLine Marketing
Your Listing Syndicated
FMLS - Multiple Listing Service
Presented by
Michael Shirley
Keller Williams Realty
Atlanta Partners

Licensed 1985
Sold over 4000 homes during his career
Re/Max 100% Club
Re/Max Platinum Club
Re/Max Lifetime Achievement Award
Re/Max Top 100 out of 80,000 Agents
Real Estate Board Double Phoenix Award
20+ Years' Multi-Million Dollar Club
Keller Williams' Top (Individual) Listing & Selling Agent Award
Dave Ramsey ELP (endorsed local provider)

Home Selling System
We use a Professional Photographer
Who takes multiple photos

Showing Time - Appointment Service
Negotiating...Contract Thru Closing
The Devil is in the Details
Market Data - CMA
(comparative market analysis)
The Road to Sold
Executive Assistant - Penny Long
Licensed Realtor since 2003
Manages all listings & closings
Extensive knowledge of Market Values
Expert in contract negotiations
Strong technology & marketing skills
(o) 678-597-5830
Log into our 24/7 Information Center

up to the minute information
includes Marketing Activities
includes Closing Activities
Earnest Money - Who holds it & the amount
Due Diligence Time Frame (possible repairs)
Special Stipulations (termite repair vs. retreat bond,
warranty, etc.)
Seller's Property Disclosure Exhibit
Community Association Disclosure Exhibit
Response - Time Limit of the Offer
Contingencies - Appraisal, Financing, Closing Date,
Date of Possession
The Mortgage Lender
Pre-Approval Letter
Proof of Funds
Financing Dates - Application Date, Obtain Loan Date, Appraisal Date
Weekly Follow-Up with Lender
Resolve Appraisal Issues
Resolve Title Issues
Date of Closing
Contract Terms
Preparing Your Home For Sale
Curb Apeal/Home Staging
Help you Determine the
Best Price to Ask
Qualify the Buyer
Make an Offer
Negotiate on Your Behalf
Helping the Buyer Find Mortgage Money
Professional Photographer
2-10 Home Warranty
*During the Listing Period
Urge the Buyer/Buyer's Agent
to Make A Decision
1/3 of sales through agent to agent interaction
your listing marketed to over 5,000 past clients
Keller Williams - Sugarloaf Market Center
The Most Agents
The Most Sales Volume
The 3 most important marketing questions for the seller:
What was your favorite thing about this home when you purchased it?
What became your favorite thing about this home after you moved in?
What will you miss most when you move?
Michael's Stats VS. Gwinnett County
Days on Market:
Days on Market:
Avg List to Sale Ratio:
Avg List to Sale Ratio:
Full transcript