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UNH IT Social Media Tree

An overview of UNH IT's social media efforts, which channels we're focusing on and why, and how others can join the conversation.
by

Katherine Derby

on 7 November 2013

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Transcript of UNH IT Social Media Tree

Foundations for Engagement
Follow me:
@UofNHIT
@derbsworld
Environmental
Results
Who's Your Core?
Establish Your Core Channels
(based on audience/participation)
* Twitter (17-29) +
* Instagram (12-25)
* Facebook (everybody - teens lurk)
* Pinterest (Women < 50)
* Vine (12-29) +
* YouTube (12 - ...)

Informational / educational
* Promote events
* Share Pics, Videos
* Provide "live tweets" for events
* Offer up ideas/content
* Crowd sourcing, provide support, and more!
UNH Info Technology
Social Media Tree

Start with one or two - not all.
Consistently add interesting content.
Choose who to follow and grow followers organically.
Remember the 3 foundations for engagement.
Let your personality come through.
Be aware of trends:
* outside influences
* new applications
* new patterns
* more conversations
* better understanding of what the
customer wants
* added value to services
* expanded reach
* fast message channel
Communication Channel - 2-way conversations
* Retweet/Share/Like
* Comment/Interact
* Tag/Mention UofNHIT
What do you do once you have them?
Entertaining
LISTEN!!! Don't just talk
Lessons Learned
Identify someone to oversee the process. Ideally, someone in communications.
Get buy-in from leadership and get them to create personal accounts
Keep up with new apps, network with other social media folks (breakfast)
Listen, listen, listen - use Hootsuite
Meet with students for feedback, tips, etc.
Leverage student interns
Full transcript