Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


UNH IT Social Media Tree

An overview of UNH IT's social media efforts, which channels we're focusing on and why, and how others can join the conversation.

Katherine Derby

on 7 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of UNH IT Social Media Tree

Foundations for Engagement
Follow me:
Who's Your Core?
Establish Your Core Channels
(based on audience/participation)
* Twitter (17-29) +
* Instagram (12-25)
* Facebook (everybody - teens lurk)
* Pinterest (Women < 50)
* Vine (12-29) +
* YouTube (12 - ...)

Informational / educational
* Promote events
* Share Pics, Videos
* Provide "live tweets" for events
* Offer up ideas/content
* Crowd sourcing, provide support, and more!
UNH Info Technology
Social Media Tree

Start with one or two - not all.
Consistently add interesting content.
Choose who to follow and grow followers organically.
Remember the 3 foundations for engagement.
Let your personality come through.
Be aware of trends:
* outside influences
* new applications
* new patterns
* more conversations
* better understanding of what the
customer wants
* added value to services
* expanded reach
* fast message channel
Communication Channel - 2-way conversations
* Retweet/Share/Like
* Comment/Interact
* Tag/Mention UofNHIT
What do you do once you have them?
LISTEN!!! Don't just talk
Lessons Learned
Identify someone to oversee the process. Ideally, someone in communications.
Get buy-in from leadership and get them to create personal accounts
Keep up with new apps, network with other social media folks (breakfast)
Listen, listen, listen - use Hootsuite
Meet with students for feedback, tips, etc.
Leverage student interns
Full transcript