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Tory Burch

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by

Catherine Ma

on 5 April 2013

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Transcript of Tory Burch

about the COMPANY February 2004
ready-to-wear, handbags, shoes and jewelry
room in her own home than a traditional retail store
orange lacquer doors, mirrored walls and Lucite fixtures
graphic prints, bold colors and unique details
Tory Burch boutiques across the U.S., Europe, Middle East and Asia, toryburch.com, and over 800 select department and specialty stores worldwide. about the PRODUCTS about TORY BURCH about TARGET MARKET Mission Statement Tory Burch is a luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility and attainable price point. Vision Statement The Tory Burch woman takes something ordinary and makes it extraordinary. about the CUSTOMER
U.S.A San Francisco Background

Grew up in Philadelphia
University of Pennsylvania
mother – former actress
Father – investor
Career

Worked for Vera Wang, Ralph Lauren, Harper’s Bazaar
Started her career a fashion cotywriter
After her ex-husband gave her $2 million, began designing clothes in her kitchen
Before long, had an important celebrity endorsement & soaring sales figures
Philosophy

Time Line 2004 2006
toryburch.com REVA 2005

the council of Fashion Designers
of America named her Accessory
Designer of the year 2008
2009 2010 THANK YOU. Handbags/Purse
Full transcript