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Marketing Mix

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Jonathon shuttleworth

on 20 May 2014

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Transcript of Marketing Mix

Marketing Mix
Aims and Objectives

* To understand how businesses use the marketing mix


* To Recall the 4 elements of the marketing mix
* To give an example of what businesses can do for each section of the marketing mix

Step 1
This is the features and appearance of goods and services e.g. Bigger screen on the I-phone 5
The point where products are made available to the customers and how they get them there e.g. High street shop
The method of calculating the price e.g. Price skimming
How the customers are informed about the product available for sale e.g. TV adverts

Q1. Which of the following is not an element of the marketing mix? A - Product
B - Promotion
C - Profit

Q2. What is the most important element of the marketing mix? A- Promotion
B- Place
C - No single element is the most important

Q3. What does a business adjust to create a brand image for a product? A - The marketing mix
B - Product
C - Place

Think, Pair, Share
Answer the following questions - you have 60 seconds

1. What is the marketing mix?

2. What are the 4 P's of the marking mix

You now need to answer questions on the 4P's - if you finish answer the questions at the bottom

If you are stuck put your hand up for the help sheet

You have 6 minutes

The marketing mix deals with the way in which a business uses price, product, distribution and promotion to market and sell its product.
The Marketing Mix
Answer the Questions using your White Boards
Full transcript