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Transcript of Social Media
Online tools and technologies
which allow people to create
and share ideas and information Traditional tools:
Media - TV, newspapers
Radio New tools:
FourSquare 850 million active users 163 billion tweets 11 new accounts every second 150 million uploaded photos 10 months in As of August 2012, 69% of online adults use social media pewinternet.com, Nov 13, 2012 statisticbrain.com, Nov 12, 2012 As of November 2012, 98% of 18-24 year olds use social media The Most Popular Social Media Platform More than 1.2 billion accounts actively using Facebook Smith, A., et. al., money.cnn.com, Oct 4, 2012 Can share written posts,
pictures, videos, and links. Twitter Ability to share pictures, written posts,
URLs, and link words with a 'hash tag' (#) 55% of all Twitter users
use the service to share
links to new stories.
Jeff Bullas, 2012 How often to post?
Quality > Frequency
Post often enough to make presence known, but only quality posts
Not just posting to post LinkedIn Worldwide Professional Networking Expands professional
networks by career
background, etc. Many companies look for potential employees through LinkedIn There are 4.8 billion mobile phone users, and only 4.2 billion people that own a toothbrush... Jeff Bullas, 2012 Inspiration ... from other government agencies http://www.justice.vic.gov.au/home/about+us/our+values+and+behaviours/social+media+policy/
http://www.egov.vic.gov.au/victorian-government-resources/website-practice-victoria/web-2-0-victoria.html http://webtoolkit.govt.nz/guides/strategy-and-operations/social-media/ Inspiration ... from others http://www.springwise.com/government/ http://www.guardian.co.uk/voluntary-sector-network/2013/jan/31/dryathlon-technology-mass-participation http://www.guardian.co.uk/media/shortcuts/2013/feb/18/death-social-media-liveson-deadsocial http://www.guardian.co.uk/sustainable-business/social-media-drive-sustainable-change