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Showcasing Our Best: Chapter PR and Branding

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by

Regina Townsend

on 2 October 2013

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Transcript of Showcasing Our Best: Chapter PR and Branding

Unsuccessful Ideas
Triumphs!
Try something that sets you apart from similar groups in your immediate area.

Develop a signature event or program that community members can look forward to.

What are your ideas?
Have Fun With It!
Be Excited about our Sorority!

Celebrate her by sharing those things that are good.

Share events as they arise.
Remember that Social Media is Social
Follow other chapters, organizations, companies, etc.

Reply to inquiries promptly.

Meet people where they gather and get involved.

Be timely! Respond to days of observance and holidays.
What's It All About?
Tools
Presentation is key.
Ideas
&
Questions
Why is branding and marketing important?
Chapter Public Relations & Branding
Excellence In Focus
Branding
Defines Who We Are
Marketing
Promotes who we are & what we do.
Every chapter of Zeta,
provides a closer glimpse into who we are.
What does your glimpse reveal?
Mass Texting
Branding & Marketing Defined
How many of these brands can you identify?
How many of these brands can your community identify?
It is our job to market our brand.
Effective Branding relates directly to:
The perceived value of our organization.
The quality and quantity of interested applicants.
The quality and quantity of corporate partnership opportunities.
Websites
Newsletters
Events & Flyers
Social Media
How We Market Ourselves
http://sweetnusigma.weebly.com/
http://www.tauxizeta.org/
Branding = Reputation

Branding serves to build a connection between our organization and those community members who see us in action.

Whenever they see our colors, our shield or our program logos, it should remind them of who we are and what we do.
Effective Marketing is:
Accessible
Consistent
Grammatically Correct
Professional in appearance
In line with the brand promise -
Events, programs, and publications should exemplify our principles in context and presentation.
Images & Video
Websites
Newsletter Publishing
Social Media
Other Cool Tools
It's okay to try new things!
Even if they don't work out.
Keep track of what worked and what didn't.

An unsuccessful idea may work in the future .
Keep good notes about what works!
Use surveys after events to find out what your community responds to.
http://www.pinterest.com/illinoiszetas
http://issuu.com/illinoiszetas
Final Thoughts
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters.
Facebook is the world's largest social network, with over a billion users worldwide.

It is a great way to connect with area businesses, organizations, and prominent individuals.
Marketing Ideas
Host a Tweet Party by creating a
hash-tag for others to use. ex. #ZDOTH
https://twitter.com/search?q=%23ZDOTH

Encourage celebrities or other individuals to re-tweet your statements.

Follow businesses, other chapters, and even celebrities!
Marketing Ideas
Form "Pages" rather than "groups" to engage followers with events, photos, and shareable posts.

"Like" the pages of other chapters, organizations, and community groups.

Host contests that encourage people to share your content and photos.
Pinterest is a virtual pin board.
Millions of users pin websites and photos that speak to specific themes.
Prezi is a visual presentation tool.
We're using it right now.
Marketing Ideas
Create Prezi's rather than PowerPoints for:
Informationals
Public Forums
Various other opportunities!
Define the Marketing Tools
What is the BEST tool for your chapter to use?

Social media, website, etc.

If you see a chapter using a tool especially well, don't hesitate to ask them for advice!

Based on the abilities of your chapter, define the best way to begin.
A press release is an official statement issued to the media giving information on a particular matter.
There is a specific formula to use, but there are free templates on the internet.

Once a press release is written, email it to local media outlets, or upload to a free online press release distributor.
Remember:
Adhere to the national website posting guidelines.
They can be found here:
http://www.zphib1920.org/website-guidelines/
Presented by Soror Regina Townsend
Illinois State PR Committee Chair - 2012-2013
Sigma Phi Zeta Chapter
http://issuu.com/illinoiszetas
http://instagram.com/zpbenchantinghd
http://animoto.com/play/1DlqyZUs5X0gHSNJJxAQDA
Full transcript