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Engmgt420: 3M Optical Systems - Managing Corporate Entrepreneurship

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Chris Jordan

on 13 December 2013

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Transcript of Engmgt420: 3M Optical Systems - Managing Corporate Entrepreneurship

3M:Profile of an Innovative Company Phase 1: Developing the Product Concept Managing Corporate Entrepreneurship 3M OPTICAL SYSTEMS Birth of a Business Under New Management From Ammunition to Aiming Device Phase 2: Undertaking the Feasibility Assessment Preparing Phase 3: Developing the Business Plan The Founding Philosophy New Priorities Tightening the Standards Testing the Business Bottom of the Ninth, Two Out School: Missouri S & T
Class - Technological Innovation Mgmt [Engmgt420]
Author: Chris Jordan w/ Rodney Ewing Laptop Monitors

3M™ Privacy Filters fit a wide range of laptop sizes and brands. Our frameless filters have an easy-on, easy-off attachment system that makes ti the perfect fit for your computer on the go.
Mobile Devices
Mobile Devices

Designed to preserve your privacy and help protect your phone or other handheld device at the same time. 3M technology keeps prying eyes off your screen while reducing glare and resisting abrasion.
Tablets
Tablets

3M technology won't interfere with your tablet's touch screen. That means you can protect your screen from scratches and easily wipe away smudges while maintaining the touchscreen experience you expect.
LCD Monitors
LCD Monitors

Availible in a range of sizes for both standard and widescreen LCD displays, 3M™ Privacy Filters provide a high level of clarity and screen privacy. Plus, they're lightweight and easy to install.Founded: 1902
Sales: $14 billionFounded: 1902
Sales: $14 billionRevenue: 29.6 billion
Employees: 84,00084,000
We use proprietary advanced microlouver technology to block unwanted side glances
Our products give you higher image clarity and quality than competitive blackout filters1
They can be cleaned again and again, without compromising screen clarity or reducing effectiveness
3M adhesives can be removed cleanly, with no residue
3M™ Gold Privacy Filters provide 30% greater clarity than competitive privacy products1
We've designed a state-of-the-art adhesive attachment system exclusively for Apple® MacBook® and iMac® computers
Our privacy products are proudly made in the USA and backed by a one-year warranty
—"to stimulate ordinary people to produce extraordinary performances" —"to stimulate ordinary people to produce extraordinary performances" Founded: 1902
City: St. Paul, MN 47 divisions $26 billion revenue 84,000 employees 57 countries PRODUCT DESCRIPTION

- We use proprietary advanced microlouver technology to block unwanted side glances

- Our products give you higher image clarity and quality than competitive blackout filters

- They can be cleaned again and again, without compromising screen clarity or reducing effectiveness

- 3M adhesives can be removed cleanly, with no residue

- 3M Gold Privacy Filters provide 30% greater clarity than competitive privacy products

- We've designed a state-of-the-art adhesive attachment system exclusively for Apple® MacBook® and iMac® computers

- Our privacy products are proudly made in the USA and backed by a one-year warranty
—"to stimulate ordinary people to produce extraordinary performances"
—"do more, faster with less" "a technology in search of a market"
- New Business Ventures Division (NBVD) "exciting, stimulating and kind of risky" - Andy Wong "privacy screens from hell" - US Customs "a give and take strategy" - Paul Guehler, SSD new VP No budget + management pressure = INSTANT APPLICATION Market = $70M and growing
Competition = 4 large players
Advantage = 3M The New Protection Filter Question 1: As Andy Wong how would you handle the authorization for expenditure (AFE) for the relaunch of the privacy screen? Question 2: As Paul Guehler, would you approve the AFE if Wong sent it to you? Question 3: How effective has Wong been as a front-line manager in the 3M context? How effective has Guehler been as a 3M division president? Question 4: What is it about 3M that makes it perhaps the most consistently entrepreneurial large company in the world? Technically feasible + Economically feasible Sales forecasts + Risk assessments The 3M Experience
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3M Privacy Screen Protectors & Filters
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