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COMM 390 - Business Plan Presentation - UBC 2011

Diana F., Andrew M., Karolina N., James
by

Diana Franklin

on 25 June 2013

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Transcript of COMM 390 - Business Plan Presentation - UBC 2011

Feasibility
Problem
Solution
Market Attractiveness
Future Growth
Business Model
Destroyed enamel

Stained teeth

Natural Ingredients:
Baking Soda
Orange Blossom
Rose Water
Salt
Gelatin
Calcium
Glycerin
Probiotic Agent
Revenue Stream
Marketing
$210,000 for 35% equity
Financials
Competition
Manufacturing
Distribution
Strip the stain away..
Andrew Mattock
Diana Franklin
Karolina Nowak
James Wang
Observability
Trialability
Compatability
Sustainability

Trends & Opportunities

Health conscious

Wine consumption

Age demographic
Diana
Andrew
Karolina
James
Sell 5 units per week x 400 locations x $2.50 = $5,000 per week
$5,000 per day x 52 weeks = $260,000 per year
1st Year Projection
Shipping
Operations
1 Machine
1 Operator
Outsourced compostable packaging
1 Shipping Employee
In charge of...

Managing incoming orders
Retailer relationships
Distribution
Pilot
400 Liquor Stores
Vancouver, BC
Launch
Nationwide
40 Liquor Stores
Revenue is generated through the sale of our product:
Wholesale price: $2.50
Retail price: $5.00
Social Media
Food & Wine Magazines
Smart Phone Apps
Break into additional markets
Coffee
Global
Food Markets
47%
What are we spending your money on?
Production
Marketing
Fixed Assets
Labor
Rent
Shipping
Accounting
ROI = 24%
YEAR 5 VALUATION: 6 Million
Product
Case of 15 dissolving on-the-go strips that remove the residue left on teeth after drinking red wine.
Underlying Magic
Average 5 Year Growth
ORAL CARE MARKET
WINE MARKET
CANADA = $912 million
U.S.A. = $3.4 billion
CANADA 19%

USA 77 million
CDN $
Consumer Social Responsibility
Sustainability Initiatives
Zero Net Waste Goal by 2030
LEED Facilities
Partnering with environmental non-profits
Of wine consumed is red wine
CANDA 61%
USA 54%
Full transcript