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Carolyn Chung

on 7 October 2013

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Transcript of Starbucks

By Carolyn C. and Selena Y.
1971- Starbucks opens in Pike Place Market, Seattle, as a coffee store, called "Starbucks Coffee, Tea and Spice"
Founded by Jerry Baldwin, Zev Siegel, and Gordon Bowker
1982- Howard Schultz joins Starbucks as director of retail operations and marketing
Howard travels to Italy and is inspired by the popularity of espresso bars
He convinces Jerry and Gordon to test the coffeehouse concept in Seattle. Starbucks becomes extremely popular
1992- Initial Public Offering
Mission Statement
“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
Focuses on mainly beverages:
Espresso beverages- mochas and lattes
Brewed coffee
Chocolate beverages- hot chocolate
Bottled drinks and kids’ drinks
Starbucks also offers fresh food:
Baked goods- muffins, scones, cake pops
Breakfast- wraps, rolls
Lunch- sandwiches
Yogurt and salads
Starbucks advertisement
Espresso beverage
Original logo
Founders of Starbucks
Company Organizational Chart
Chairman, president and
chief executive officer
Howard Schultz
Troy Alstead
Chief financial officer
Cliff Burrows
Jeff Hansberry
Sharon Rothstein
Group president, Americas,
Europe, Middle East and Africa
President, Starbucks China and
Global chief marketing officer
Matthew Ryan
Global chief strategy officer
Adam Brotman
Chief digital officer
Executive vice president, general
counsel and secretary
Lucy Helm
Vivek Varma
Executive vice president,
Public Affairs
Michael Conway
Executive vice president, Global Channel Development
Craig Russell
Senior vice president,
Global Coffee
Marissa Andrada
Senior vice president,
Global Partner (Human)
Arthur Rubinfeld
Chief creative officer
Blair Taylor
Chief community officer
Corporate Citizenship/ Charitable Acts
Youth Action Grants: donated $2.6 million to youth organizations worldwide
Has a partnership with CARE: recently donated $500,000 to benefit coffee, tea and cocoa communities
Alberta Flood Relief: Starbucks stores donated $100,000 to the Canadian Red Cross Alberta Floods relief efforts to help affected communities in Alberta
CARE logo
Starbucks is a public corporation. It is a profit organization. They manufacture and merchandise goods. Contrary to popular belief, Starbucks is not a franchise.
A Starbucks store
• Coffee- finding the best quality beans, roasting them with care, improving the lives of those who grow them
• Partners- treating them with respect and dignity, embracing diversity
• Customers- creating a relaxing and engaging environment
• Neighbourhood- making a positive influence

Starbucks logo
Natural Resources
Human Resources
Capital Resources
Includes coffee beans, tea leaves, fruits, other food ingredients
Coffee beans
Includes production workers, store workers (managers, cashiers), board of directors
Starbucks employees
To buy roasting plants, to expand and buy new stores, land, to pay workers
• Mehta, M. (n.d.). Starbucks Corporation (SBUX): Starbucks: This Company Is A Shining Star In All Respects - Seeking Alpha. Seeking Alpha - Stock Market News & Financial Analysis . Retrieved October 4, 2013, from
• Starbucks Case Study. (n.d.). Student Resources . Retrieved October 4, 2013, from
• Starbucks Coffee Company. (n.d.).Starbucks Coffee Company. Retrieved October 4, 2013, from
• Starbucks Corporation | Financial Post. (n.d.). Financial Post | Canadian Business News, Investing and Commentary. Retrieved October 4, 2013, from
• The History Of Starbucks. (n.d.).Catalogs.com - Order Catalogs from around the world for Free!. Retrieved October 4, 2013, from http://www.catalogs.com/info/food/the-history-of-starbucks.html

Starbucks Commercial (2012)
Full transcript