Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

VERO MODA IN BULGARIA

No description
by

Gabriella Spasova

on 13 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of VERO MODA IN BULGARIA

STP
M.C. STRATEGY
CONCLUSION
INTRODUCTION
EXECUTION & BUDGET
VERO MODA IN BULGARIA
WHY VERO MODA ?
THE REPORT
SEGMENTATION
.TARGET.
POSITIONING
MARKETING COMMUNICATION
STRATEGY
MARKETING MIX
BUDGET & EXECUTION
CONCLUSION
DANISH
COMPANY
FOR

YOUND WOMAN
WHO
WANT TO LOOK
GREAT
AND
PAY LESS
PROMOTION STRATEGY
MARKETING COMMUNICATION
PLAN
TARGET GROUP
YOUNG WOMAN
18-30
LIVING IN

SOFIA
FOLLOWER OF FASHION TRENDS
UPPER-MIDDLE CLASS
BRAND
LOW AWARENESS IN
BULGARIAN MARKET
FASHION ORIENTED GIRLS

FREE SPIRIT
LOVE SHOPPING
BUYERS`NEEDS AND WILLINGESS
TO CHANGE
INCREASE BRAND

AWARENESS
INFLUENCE PURCHASE INTENSE
MESSAGE
`WALK IN STYLE
WITH

VERO MODA
AND

HAVE FUN
! `
CLEAR
DYNAMIC
AND
FRESH
`WHAT
YOU
NEED
IS WHAT
YOU
GET `
IMPORTANCE
OF
CUSTOMERS
BLOG
MAGAZINE
AD on TV
BILLBOARDS
MEDIA
Full transcript