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LIBR-204 Group 4 Presentation

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Thane Benson

on 2 September 2014

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Transcript of LIBR-204 Group 4 Presentation

Environmental Scan
Literature Review
Vision, Mission and
Value Statements University of California
Santa Barbara Library SP13 LIBR-204 Info Orgn & Mgmt Section 16 GROUP 4 Literature Review Vision, Mission and
Values Statements Vision: Mission: Values: Beware: Schools of Thought: Methods: S.W.O.T. Funding and
Allocation of Resources Competitors Environmental
Scan STRENGTHS: The UCSB Library competes with several other academic libraries in the area, including: Westmont College, Antioch College, Santa Barbara City College, and the Pacifica Graduate Institute Academic Library expenditures in the U.S. have increased 24% from 2004 to 2010
Funding allocation has gravitated towards new technologies and services, such as online databases, e-books, increased ILL requests, and an enhanced web presence
UCSB has maintained its budget allocations to these resources, while simultaneously acquiring alternative funding to cover a 71 million dollar building and renovation project Environmental Scanning in
Nonprofit/Public Organizations: According to Moen (2003), Environmental scanning is instrumental to:
Developing a strategic plan
Developing programs
Prioritizing services

Glasrud (2000) identifies the following sources of information for an environmental scan:
Members, clients and recipients
Funders and donors
Vendors and contractors
Nonprofit and government colleagues · Environmental scanning
most beneficial when conducted continuously
· Consider local factors: economy, demographics, service requirements
· Consider external factors: emerging trends, politics, competitors · Weigh local and external factors equally

· Be realistic, not overly optimistic

· Environmental scanning does not dictate change; it is a tool of assessment The vision of the University of California Santa Barbara Library is to provide an environment that fosters community among:
Greater Santa Barbara population
Continue to be a premier information resource by:
Serving as a gathering place
Promoting community and educational pursuits
New library buildings and renovation will meet the needs of users by:
Providing space to accommodate current & future study practices
Integrating new technology to keep the UCSB Library essential and relevant to all users The UC Santa Barbara library will support the university in establishing itself as a leading research institution:
Working from foundations rooted firmly in the rich traditions of the past
Being of the present, and with an eye towards the future
Where students, faculty, and staff can equally contribute in an academic environment
The UCSB Library is committed to the ideals of excellent service:
Providing equal and free access to information for all
Facilitating research opportunities between faculty and students
Positioning itself at the forefront of new technologies
Serving as the campus leader in data management and curation · Central location on campus
· One main library building serving all disciplines & containing over 3 million volumes (ARL Member)
· Ample study space, overnight study, and plenty of resources for students WEAKNESSES: · Large amount of recent hires in administration, with a few vacant posts left to fill
· Shake ups and lack of leaders in departmental staff due to 2008 recession fall out
· Inadequate off-site storage going into the building and renovation project OPPORTUNITIES: · Chance to purchase, rather than rent, better off-site storage facilities suited for preservation
· Rebrand the library as a service provider for students and researchers, rather than simply a repository
· Become a leader in data management, facilitating interdisciplinary research, data storage, and data sharing THREATS: · Continuous construction can create an unpleasant atmosphere for library users and may discourage them from using library services
· Future budget cuts could stall the building project and lower staff morale during a time of upheaval from the construction
· Increasing popularity of online distance learning courses challenges traditional library roles Legal and
Regulatory Resources The library’s ability to disseminate information hinges on Copyright legislation; specifically within the bounds of Fair Use.
The UCSB library abides by the four factors of Fair Use: (1) the purpose and character of use; (2) the nature of the work; (3) the amount and substantiality used; (4) the effect of use upon the potential market for value Political
Trends and Changes “Public libraries are entities strongly affected by political discourse and policy making at all levels of government.” - Bertot, Gorham, and Jaeger (2013)
Political impetus in recent years to “trim the fat” has led to decreased library budgets, including that of the UCSB library.
Government policies and programs, such as the Homeland Security and the Digital Millennium Copyright Acts, continue to affect the Library’s ability to provide open information. Strategic Goals Thane Benson Tanya Franchini Nicholas Laviola Madeleine Pressley Jessica Niemi Janet Casey Strategic Goals Environmental Scanning in
Nonprofit/Public Organizations Nonprofits prioritize community rather than profit.

Service provision at academic libraries is tied to the health of the local economy.

An environmental scan of an academic library should include:
· Patron demographics
· Service requirements to meet the needs of patrons
· Local economic conditions
· Politics that could influence funding for services
· Technological trends The UCSB Library supports the values of the university and exists to primarily serve its community of students and staff by:
Cultivating an environment of learning, research and collaboration

The UCSB Library will act as a premier information resource by:
Fulfilling its vision and mission via delivery of outstanding library services to all users
Providing the most current and suitable methods of service available
Employing current and emerging technologies The UCSB Library commits to flexibility in the face of change and the pursuit of a standard of excellence in the practice of the following shared values:
Support collaboration among members of a diverse community
Provide open, welcoming spaces and the service of helpful staff
Support a mosaic of user information needs through material that recognizes and supports a diverse community
Through the provision of an extraordinary caliber of resources
Freedom of Information:
Well-informed library staff will provide open access to information for every user
Ensuring that all individuals have equal access to the information of their choice
Remaining flexible in their service delivery
Working to eliminate barriers so that all users may access resources with ease
Library staff will remain current in their knowledge and employment of technologies
Providing access to information via the most appropriate current and emerging methods or medium Overview of University of California, Santa Barbara Library: Serves students and faculty of the University and the community of Santa Barbara 8.5 million documents
1 million digital resources
3 million in-person and website visits per year Multiple facilities and collections to serve diverse needs:
Arts Library
East Asian Library
Ethnic and Gender Studies Library Upcoming addition/renovation project to begin in June 2013 Understand how the USCB library’s spaces are used in order to increase the use of its physical facilities across a diverse service population through a planned renovation project. Goal 1: Goal 2: Support the university community by
providing tools to effectively access and manage digital content
in collaborative spaces. Goal 3: Use current and emerging trends in digital technology to deliver and promote library services and resources. Goal 4: Create a workplace which fosters collaboration and communication by recruiting and retaining qualified employees. All staff will be empowered as leaders through opportunities for professional growth and development.
Goal 5: Increase awareness of the UCSB library, its resources and services, through advertising, and community promotion. Eliminate barriers and investigate ways to remain flexible in service delivery through the provision of equal access and fostering connections among UCSB students, faculty, staff and the larger Santa Barbara population. Goal 6: The Role of Technology:
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