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Denielle M

on 26 September 2012

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Chapter 1: The Problem and its Setting Missed Calling: Decoding context of intentional missed calls via cellular phones CHAPTER II: REVIEW OF RELATED LITERATURE AND STUDIES CHAPTER III: METHODS AND PROCEDURE Background of the Study 91.5% of the population in the country has their own cellular phones
65% of cell phone users engaged in the practice of missed calling
“miskol” (a term adapted from the word missed call) was declared the word of the year in 2007 Jonathan Donner Microsoft Research India Most developing countries in the South East Asia are ones with the most numbers of people practicing missed calling including the Philippines. Nirmali
Sivapragasam This is to find out and justify worldwide phenomenon of the practice of missed calling. The study therefore will entail facts about the practice of missed calling, its significance and unwritten rules. 1. What are the reasons in the practice of missed calling? 2. What are the unwritten rules of the practice? 3. What are the effects of the practice? STATEMENT OF THE PROBLEM THEORETICAL FRAMEWORK Adaptive Structuration Theory Adaptive Structuration theory that was formulated by DeSanctis states that user’s select and amplifies particular features of a technology which in turn helps shape how the technology will affect the structure of the group. Conceptual
Framework Assumptions Significance of the Study 1. Users 2. Telecomm companies 3. Media and communication students 4. Filipino consumers Scope and Limitations of the study The study is limited to the context of intentional “missed calling”. The study is also limited to effects in terms of behavioral and social communication among Filipino aged 13 to 25 years old (teens to young professionals) residing in Metro Manila, Cebu and Davao Recent statistics with regards to the practice is still unavailable due to telecommunication companies’ security and business reasons. 5 teenagers and 5 young professionals in each location The gathering of related information and references starts at the month of July 2012 until the month of March 2013 only. The existing facts, nonetheless, seem to specify that this practice is indeed multi-regional, multi-cultural and growing, especially in emerging markets. 3 significant large-sample studies in Africa as early as 2001-2003 Latin America and the Caribbean. Asia Pakistan


Sri Lanka

Bangladesh 13 small business owners and two students in Rwanda India: Jonathan Donner “The Rules of Beeping: Exchanging Messages via Intentional "Missed Calls" on Mobile Phones,” Three kinds of beeping Callback Beeps

Pre-Negotiated Instrumental Beeps

Relational Beeps. Unwritten rules of Missed Calling 1. People with more money should be the one 2. sending callback

2. Caller should send callback beeps to friends and family when running out of minutes.

3. If somebody’s asking for favorable treatment, one should not send a callback beep

4. Too much beeping is discouraged Research Design •On-line survey
•On-line video interview
•One-on-one video interview Qualitative Study Respondents and Key Informants •Must be 13-25 years old
•a Filipino citizen, grew up in the Philippines
•practice missed calling as a way of communication Telecommunications experts and a sociologist THANK YOU :)
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