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Missed Calling: Decoding context of intentional missed calls via cellular phones

Chapter 1: The Problem and its Setting

STATEMENT OF THE PROBLEM

1. What are the reasons in the practice of missed calling?

2. What are the unwritten rules of the practice?

3. What are the effects of the practice?

Background of the Study

  • 91.5% of the population in the country has their own cellular phones
  • 65% of cell phone users engaged in the practice of missed calling
  • “miskol” (a term adapted from the word missed call) was declared the word of the year in 2007

Most developing countries in the South East Asia are ones with the most numbers of people practicing missed calling including the Philippines.

Nirmali

Sivapragasam

Jonathan Donner

This is to find out and justify worldwide phenomenon of the practice of missed calling. The study therefore will entail facts about the practice of missed calling, its significance and unwritten rules.

Assumptions

Significance of the Study

1. Users

2. Telecomm companies

3. Media and communication students

4. Filipino consumers

Scope and Limitations of the study

The study is limited to the context of intentional “missed calling”.

The study is also limited to effects in terms of behavioral and social communication among Filipino aged 13 to 25 years old (teens to young professionals) residing in Metro Manila, Cebu and Davao

5 teenagers and 5 young professionals in each location

Recent statistics with regards to the practice is still unavailable due to telecommunication companies’ security and business reasons.

The gathering of related information and references starts at the month of July 2012 until the month of March 2013 only.

THEORETICAL FRAMEWORK

Adaptive Structuration Theory

Adaptive Structuration theory that was formulated by DeSanctis states that user’s select and amplifies particular features of a technology which in turn helps shape how the technology will affect the structure of the group.

Conceptual

Framework

CHAPTER II: REVIEW OF RELATED LITERATURE AND STUDIES

The existing facts, nonetheless, seem to specify that this practice is indeed multi-regional, multi-cultural and growing, especially in emerging markets.

3 significant large-sample studies in Africa as early as 2001-2003

Latin America and the Caribbean.

Asia

  • Pakistan

  • India

  • Sri Lanka

  • Bangladesh

India: Jonathan Donner

“The Rules of Beeping: Exchanging Messages via Intentional "Missed Calls" on Mobile Phones,”

  • 13 small business owners and two students in Rwanda

Three kinds of beeping

Callback Beeps

Pre-Negotiated Instrumental Beeps

Relational Beeps.

Unwritten rules of Missed Calling

1. People with more money should be the one 2. sending callback

2. Caller should send callback beeps to friends and family when running out of minutes.

3. If somebody’s asking for favorable treatment, one should not send a callback beep

4. Too much beeping is discouraged

CHAPTER III: METHODS AND PROCEDURE

Research Design

Qualitative Study

•On-line survey

•On-line video interview

•One-on-one video interview

Respondents and Key Informants

•Must be 13-25 years old

•a Filipino citizen, grew up in the Philippines

•practice missed calling as a way of communication

Telecommunications experts and a sociologist

THANK YOU :)

Microsoft Research India

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