Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
STATEMENT OF THE PROBLEM
1. What are the reasons in the practice of missed calling?
2. What are the unwritten rules of the practice?
3. What are the effects of the practice?
Background of the Study
Most developing countries in the South East Asia are ones with the most numbers of people practicing missed calling including the Philippines.
Nirmali
Sivapragasam
Jonathan Donner
This is to find out and justify worldwide phenomenon of the practice of missed calling. The study therefore will entail facts about the practice of missed calling, its significance and unwritten rules.
Assumptions
Significance of the Study
1. Users
2. Telecomm companies
3. Media and communication students
4. Filipino consumers
Scope and Limitations of the study
The study is limited to the context of intentional “missed calling”.
The study is also limited to effects in terms of behavioral and social communication among Filipino aged 13 to 25 years old (teens to young professionals) residing in Metro Manila, Cebu and Davao
5 teenagers and 5 young professionals in each location
Recent statistics with regards to the practice is still unavailable due to telecommunication companies’ security and business reasons.
The gathering of related information and references starts at the month of July 2012 until the month of March 2013 only.
THEORETICAL FRAMEWORK
Adaptive Structuration Theory
Adaptive Structuration theory that was formulated by DeSanctis states that user’s select and amplifies particular features of a technology which in turn helps shape how the technology will affect the structure of the group.
Conceptual
Framework
The existing facts, nonetheless, seem to specify that this practice is indeed multi-regional, multi-cultural and growing, especially in emerging markets.
3 significant large-sample studies in Africa as early as 2001-2003
Latin America and the Caribbean.
Asia
India: Jonathan Donner
“The Rules of Beeping: Exchanging Messages via Intentional "Missed Calls" on Mobile Phones,”
Three kinds of beeping
Callback Beeps
Pre-Negotiated Instrumental Beeps
Relational Beeps.
Unwritten rules of Missed Calling
1. People with more money should be the one 2. sending callback
2. Caller should send callback beeps to friends and family when running out of minutes.
3. If somebody’s asking for favorable treatment, one should not send a callback beep
4. Too much beeping is discouraged
Research Design
Qualitative Study
•On-line survey
•On-line video interview
•One-on-one video interview
Respondents and Key Informants
•Must be 13-25 years old
•a Filipino citizen, grew up in the Philippines
•practice missed calling as a way of communication
Telecommunications experts and a sociologist
Microsoft Research India