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ACCOR PREPAID MARKET

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Barbara TONI

on 29 June 2009

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Transcript of ACCOR PREPAID MARKET

BANKS AND FINANCIAL SPECIALISTS Simone COLOMBELLI
Raquel SANCHEZ JANSSEN
Eloïse NAHON
Barbara TONI Project Manager: Delphine FONDU
Project Tutor: Dominique BOURRA PROCESSORS AND PREPAID SPECIALISTS VIEW OF THE MARKET

American trends leading the way of European prepaid market, but necessary adaptation

Dynamic sector, innovative programs and new applications as a response to new market demands

Boom of new categories: trend towards « social » prepaid, gifts, leisure AGGREGATORS AND RETAILERS VIEW OF THE MARKET

USA leadership

inComm and Blackhawk network's expansion in EU

Prepaid market highly culture bound

"It’s definitely not simply taking a product and drop it in the market. It’s all the consumer adoption and experience."Blackhawk

Crucial cards features: closed loop and kiosks


TRENDS

Prepaid payment cards: defined target

Reinforcement of closed loop cards

" Leveraging Brand has global recognition and global appeal, so this is the foundation of success across Europe." inComm

Thematic cards: strong potential but still underdeveloped

Internet as a complement

Future products: contactless and cards including applications developed by companies like Apple, Sony or Microsoft

Payment through mobile
VIEW OF THE MARKET

European market rather new, but high growth potential and products diversification

Fragmented: mosaic of payment legislations, prepaid card regulations

SEPA: harmonization of payment systems and experience for customers

Prepaid cards: strategic market for banks

Crisis: a great opportunity for prepaid market

"Wait and see attitude" from traditional banks, but very active retailers Banks (Banque Accord, S2P)

Key factors: distribution network, clear and simple communication, multi support TRENDS

Trend toward a European payment card scheme

Prepaid market will be driven by retailers/PME/industries but financial institution will remain a key actor

Banks aim to become key player, on B2C basis

"Nous sommes en train de réflechir sur ce qu’on pourrait faire dans un contexte plus directement B2C, et s’affranchir en quelque sorte des intermédiaires entre nous et le client final." BNP PF

Importance to focus on final consumers needs/demands and not on intermediaries’

"Notre cible finale c’est avant toute chose la famille, le foyer" BNP PF
Posts VIEW OF THE MARKET

Posts in Europe have suffered a contraction in transactions

Poste Italiane: key of success?

Diverse cards and functionalities, ex. the convertable and anonymous gift payment card

Ease to gain new customers, but volatile and not profitable
TRENDS

Key Initiatives
Virtual prepaid cards: product of the future

Payments through mobile, NFC Technology

Contactless, at the moment quite unsuccessful

B2C model reached a peak. Trends B2B2C or very segmented B2C


Inhibitors
“Pseudo banks” source of confusion

Card expiry


Future actions
Poste Italiane: gift cards

Become the « immobile post »; combining bank services and post services

Payment system applications for accesses, ticket restaurants, transports
TELECOMMUNICATION COMPANIES VIEW OF THE MARKET

New prepaid technologies appealing new market segments

Confidence and trust as key success factors

Fragmented sector

Banks more and more interested in new payment systems TRENDS

Future prepaid boom via new technologies

Mobile: financial transaction tool

Niches


Main obstacles

Attachment to cards

Limited acceptance network

Change aversion INSURANCES VIEW OF THE MARKET

Prepaid not a very pertinent tool for insurances

Could be developed but as a complement, for specific needs and small amounts

Insurance market not innovative, especially in France

"Wait and see" attitude from insurance companies: no real first mover in the market in France TRENDS

Type of product

Mass market products and small amounts

Claim and health cards

Medium / long term: market not prepared

Inhibitors

No direct interest for end users

Strong resistance from clients

Harmonization of acceptance network
METHODOLOGY TRENDS

Prepaid as a new payment system/mentality:

Governmental subsidies

Payment prepaid card

Bank account

Gift cards

“Service à la personne”

Salary card

"D’un point de vue quantitatif, la carte salaire pour les unbanked représente une part considérable du marché." BNP Personal Finance
OPPORTUNITIES

Insurances

Governmental aids and benefits

Leisure and gift cards

Theme cards

Regional / mall card

Catering cards

" Nous sommes cependant en train de préparer un projet de ce type avec une grande enseigne de la restauration en France pour juin 2009." Cards Ops

Budget card: family, teenagers' expenses
PROCESSORS

Product evolution linked to client’s needs

Internalization of processors by banks?

Potential for mobile payments, contactless and micropayments

Importance of remittances TRENDS

Obstacles: technology, culture, legislation, infrastructure complexity and financial costs

Prepaid cards potential: to budget and control people’s expenses

Cheque > card evolution: great expectations but implementation resistance

Key partners resistance

French market not mature enough to lead prepaid new trends
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