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Review: Ethos, Pathos, Logos

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by

Alisha Adams

on 3 February 2016

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Transcript of Review: Ethos, Pathos, Logos

Let's Practice
What is the message of the clip?
What appeal does it use? How do you know?
Let's Practice
What is the message of the clip?
What appeal does it use? How do you know?
Let's Practice
What strategies are used to create Ethos with the product OxyClean?
Let's Practice
What is the message of the clip?
What appeal does it use? How do you know?
Let's Practice
What is the message of the clip?
What appeal does it use? How do you know?
Let's Practice
What is the message of the clip?
What appeal does it use? How do you know?
Let's Practice
What is the message of the clip?
What appeal does it use? How do you know?
Let's Practice
What fact is emphasized?
Review: Ethos, Pathos, Logos
Mustang Minute
PATHOS
ETHOS
LOGOS
Appeal based on the trustworthiness/credibility of the writer and can be established by:
Education
Experience
Profession / credentials
Expertise
Research: using RELIABLE and relevant research to prove credibility - to show YOU know what you're talking about
Remember:
Eth
ical,
Eth
ics
Appeals to the emotions & deepest-held values of the audience:
Can appeal to a variety of emotions: joy, anger, sadness, sense of humor, fear, pity/sympathy, vanity, etc.
Appeal to the audiences emotions can be one way of getting the audience invested in your argument.
Get your audience to "feel" as you feel about a topic.
You may often find yourself accepting a claim based on how it makes you
feel,
fully analyzing how valid the claim is.
The use of Pathos is manipulative.
Remember: Em
path
y, Sym
path
y,
Path
etic, Anti
path
y
Appeals to logic, reasoning, and evidence:
Facts/statistics
Common sense rules
Cause/Effect: Showing evidence that one issue causes another
State and response to the opposing view
Appeals to a persons sense of intellect.
Remember:
Log
ic,
log
ical
Answer
BOTH
of the following:
A. What is Ethos, Pathos, and Logos? How would you define each one? What do they have to do with the concept of Argument? Why are they essential/required components in writing a good Argument paper?
B. You have the freedom to travel to any city or country in the world - right now. Where would you go and why?
For example...
Pretend that you are sick, go to the doctor, and she gives you a prescription for a pill that would make you feel better. Would you take the pill?
He has Ethos!
...when a trusted doctor gives you advice, you may not understand all the medical reasoning behind the advice, but you follow it any way because you believe the doctor knows what s/he is talking about. You trust him or her!
How would the situation change if you were at the mall with your friends, felt sick, and were offered a pill?
Terrible idea!
No Ethos!
Why do people trust these men when they talk about basketball?
How is Pathos used in this video?
How does this World War II poster use Pathos?
What emotion are they trying to draw out?
Appeals to Pathos:
Who can say no to these faces?
Both words and pictures can achieve this appeal.
How is Logos used here?
Let's Practice
1. "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

2. "They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy and they won't stop until we're all destroyed.

3. "More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

4. "Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
Full transcript