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Marcantonio Mei

on 14 September 2012

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Transcript of Emirates

Maslows Hierarchy of Needs Survival Physiological Needs Freedom from fear Safety Needs Acceptance Love & Belonging 77 month old fleet vs. industry average of 136 months Emirates has the most Airbus A-380s and Boeing 777's People Physical Environment by sylvia Price The other 4P's PRODUCTS FACILITATING PRODUCTS CORE PRODUCT SUPPORTING PRODUCTS other types of airplanes Place Ticket Kotler states that “place or distribution is to make the product prepared and available to the customer.” A380 Airbus A330-200LR Gourmet's cuisine Bar Spa&Bath
Aircraft Specifications
Passenger capacity3 class - 489 Ultra Long Range & 517 Long Range
Wingspan261 ft 8 in / 79.8 m
Length238 ft 6 in / 72.7 m
Height79 ft 7 in /24.1 m
Cabin width21 ft 7 in / 6.58 m Main Deck & 19 ft 5 in / 5.92 m Upper Deck
Engines GP7200
Thrust70,000 lbs
Maximum range8,000 nautical miles / 15,000 km
Cruising speed (Mach)0.85
Cruising altitude43,100 ft Children's entertainment Private suite Booking hotel& Hiring car A380 Productivity & Quality Boeing 777-300ER Promotion Commercial
Portfolio First added to our fleet in 1999, we now have 26 of these aircraft. PROCESSES ... small Boeing 777-300
Boeing 777-200
Airbus A340-500
Airbus A340-300
Airbus A330-200 Problems:
Keep a long line to
wait for checking-in
Wait for delivered baggage
Scarce tickets in peak times Skyward Membership 2006 till 2012 Emirates had decreased their average price per passenger from $510.2 till$174.8 Youngest Fleet in the world Computer-optimized fleet route Most efficient jet: A380 11432 CHF for economy seat

. 27898 CHF for first or suite class. 17056 CHF for business seats price of the seats
eg: from Geneva to New York diverse in culture speaks many languages medical training, Royal College of Surgeons of Edinburg THE 8P's OF MARKETING MASLOW'S HIERARCHY OF NEEDS S.W.O.T ANALYSIS Strength Threats Opportunities (cc) photo by medhead on Flickr Weaknesses S.W.O.T ANALYSIS -Competent management, visionary leadership and a perfectly placed hub
-Part of the Emirates group and owned by the government of Dubai
-Most active airline in sport sponsorships The sport sponsorship investments
Pre-delivery payments are financed by the cash reserve
The company itself -Expected to have 400 widebody aircraft in operation by 2020
-Own the most Boeing 777 aircrafts in the market
-Bought 90 new models of A-380 aircraft -Qatar Airlines
Full transcript