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Transcript of Madison Scott
Newspaper Ads Project
Guide About Selling Ads
Thank You Letter
Little Caesars Pizza Kit
$5-$7 for everone earned
Auntie Anne's Pretzels
Pretzel Kits $12-$16
Tea and Coffee
$4/40% Profit of each $10 bag
150 bags or more sold = Free Shipping
1.Gather facts and review past successes to build confidence.
2.Make a list of who your advertising audience reaches.
3.Tell the advertiser why they should advertise with you.
4.Let the company know exactly what they are getting.
5.Have a standard letter to approach advertisers.
6.Explain how the advertising gives a complete sales pitch
7.Explain the ideal situation for coupons.
8.Gather competing newspapers' classified advertising section.
1. Make the rate structure unclear.
2. Over-contact leads.
3. Stay stagnant. Always search for new sale leads.
4. Ask for advertisers if you don’t understand your own paper.
5. Be shy. You must be a go-getter and able to vocalize your objective.
Conley, Will. "How to Get Advertisers for a Print Newspaper." EHow. Demand Media, 20 June 2008. Web. 25 Aug. 2013.
Hallbrooks, Glenn. "How to Sell Newspaper Advertisements." About.com Media. About.com Media, n.d. Web. 25 Aug. 2013.
Patrick, Monica. "How to Sell Advertising by Cold Calling." Small Business. Demand Media, n.d. Web. 25 Aug. 2013.
Schoemaker, Jeremy. "How To Get Advertisers Or Sponsors For Your Website." ShoeMoney RSS. Shoe Money, 8 Sept. 2008. Web. 25 Aug. 2013.
Script A (on phone)
Store: Hello how may I help you?
You: Hello my name is ______, and I am from the Sentinel Newspaper staff of Brookwood High School.
You: Currently, we are searching for advertisers for The Sentinel. We see that you do not currently advertise in the paper and we would like to present you with the opportunity to do so. Our current rate plans are__________________________ and we circulate our newspaper to the student body ( around 3400) and the community. If you are interested we can email you the ad contract.
Store: This seems quite promising. Go ahead and send your information and to our email address.
Script B (in person)
You: Hello my name is _______, and I am from the Sentinel Newspaper staff of Brookwood High School.
You: We are searching for advertisers for The Sentinel and your store seems like a promising prospective advertiser. After surveying the student body _percent/fraction_____ stated that they shop here. We circulate the newspaper to around 3400 students and the community. If you are interested, I can present to you the rate plan.
Store: Ok, thank you. I will make sure to give this to my manager.
Businesses That DO NOT Advertise In Our School
Businesses that advertise in the paper