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Transcript of e-commerce
Advantage to organizations
E commerce Advantage
John Cato's Model of Interaction Design
the world is changing
Predict customer's need
E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks--.
1994 he reads that internet usage was
growing at 2300% per year.
He quit his job and invested what products he
might able to sell successfully online.
3 million in print at any one point
no physical bookstore can stock than a small
1995- Amazon.com with 1.1 million titles
1999- invest $1 B to add electronics, toys, home
appliance, software and games to its product
He initially set up the company in his garage
It is the world's largest online retailer with $74 B revenue
no comprehensive list of book is not available
The first e-commerce solution provider in Bangladesh
single largest e commerce loss
$ 1.2 billion
expand 26 cities
world largest online grocery delivery business
one million online customers
$444 M annual sales
90% of uk population within few minutes
We were handling $1.5 billion in transactions per year at one point. But no one even mentions us"-pornography business
India earn 1.6 billion $ per year from e commerce a year
Do you sell the product i need?
Exactly the product i think it is.
Where I can use the product for
Different models,colors, brands
Every check out, payment
Advantage to consumers
Advantage to society
access to internet
Cost of technological solution
limitation of support services
"Gangnam Style" and its related videos have more than 2.2 billion views across the Internet
eBay was founded to help Omidyar's fiancée trade Pez candy
the internet would be impossible
for government to control..
The higher a consumer’s knowledge level, the higher is the possibility of
searching information through the internet
US$ 16.05 billion
39 per cent of test shoppers failed in their buying attempts because e-commerce sites were too difficult to navigate. Additionally, 56 per cent of search attempts failed
On IBM’s website, the most popular feature was the search function, because the site was difficult to navigate. The second most popular feature was the ’help’ button, because the search technology was so ineffective. IBM’s solution was a 10-week effort to redesign the site, which involved more than 100 employees at a cost estimated ’in the millions USD.’ The result: In the first week after the redesign, use of the ’help’ button decreased 84 per cent, while sales increased 400 per cent (Tedeschi, 1999).
attract the attention of the customer.
raise customer interest by focusing on and demonstrating advantages and benefits
convince customers that they want and desire the product or service and that it will satisfy their needs
lead customers towards taking action and/or purchasing
"Visit www.mindtools.com now for more information"
expand market size
he was forced to pay $40 in overdue fines after returning Apollo 13 well past its due date
August 29, 1997
In February 2007, the company delivered its billionth DVD
Small business are not small business anymore
Variety of choice
same price for all
Cheaper Goods and services
manage huge volume of transaction
eliminates data entry errors
less opeartion cost
WHY EDI ?
1-3 thousand hectares of forest is cut each year
to produce paper for VAT Invoices
Greater than 90 TRILLION sheets of paper are produced by American business annually
1200 bps modem……………………..…28 days
9600 bps modem………………….……3.5 days
28.8 Kb modem………………………..28 hours
Basic Rate ISDN…………..……….…6.3 hours
T-1 line………………….……….….31 minutes
T-3 line………………………………..1 minute
ATM-SONET (OC-3)……………....17 seconds
ATM-SONET (OC-12)………….....4.7 seconds
Time Required to Transmit the 32 Volume New Encyclopedia Britannica
MG store 50 million pages of VAT invoices per year
The weight of this paper is 300 tons
To store this paper we need 1000 pallets or 30 trucks or 5000 sqm warehouse
official requirement is to keep documents at least 5 years
EDI is the use of computers and telecommunications to exchange data between computer applications in a structured format that does not require manual intervention.
After sales service
Digital Signature Process Flow