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Memes

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by

Ashleigh Ambrose

on 18 October 2012

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Transcript of Memes

MEMES& Internet Fame Digital Communication, Regulation and Social Action * Provide a brief discussion of initial proposal
* Introduction of the Simulation
* Aims and Key Research Question addressed
* History and Description of Memes
* Evolution of the Internet
* Cultural exchange
* Virality in the Digital Age Overview of Simulation Research Question: How has the advent of the web 2.0 transformed cultural exchange, identity and communication?

Aim: To determine how the Internet as an information network is changing and how we exchange cultural value and develop language Research Question and Main Aim
of the Simulation Journey of a Meme Video Introduction of Presentation
* Corporate Interests within the Internet Culture
* Cultural shift to user generated content

* Content is far more 'spreadable' through the Internet, especially comedic videos often have multiple cultural codes appealing to large audience bases
*Participatory culture leads to further spreading of viral content through the re- appropriation and re- mixing of content

* Due to the large amount of information available to users short forms of comedy such as videos and memes are most effective. History Of Memes What is the difference between the
memes that made it and the memes that
didn't? What are the factors involved? Traditional Cultural Exchange Key Concepts and Evolution of the Internet Contemporary Cultural Exchange Virality Digital Age Web 2.0 Ac3id Test New Economy Attention Economy New Fame Implications * The Internet has significantly changed since its introduction in 1957 by the United States

* The changing in platforms has allowed people to use the internet as a medium that is detailed to them

* Changes the overall dynamics in society Evolution Of the Internet TUMBLR Denoted form of Meme Exchange memes are “hypothetical cultural unitspassed on by imitation; although non-biological, they undergoDarwinian selection like genes.” Atran (2001)

The human ability to create and transfer memes is what sets
us apart from other species,

Allows us to share information
and use signifiers to represent shared emotions and values TRADITIONAL CULTURAL EXCHANGE AND MEMES Memes are able to be created and
transferred between human beings at an blazingly fast rate,
because the internet has removed time and space as a factor
in the transfer of information.

Memes were used as cultural signposts, those who got the joke,
who were aware enough of internet culture were ‘in’
and those who didn’t were ‘out’. CONTEMPORARY CULTURAL EXCHANGE The new economy, and its relation to the attention economy
The Information economy - Its not a resource thats in demand
The ramifications of virality in the digital age
New Fame Concepts
Acid 3 test: Actual Identity, Conceived Identity, Perceived Identity VIRALITY IN THE DIGITAL AGE WHAT MAKES THINGS ON THE INTERNET GO VIRAL?? LIST EXAMPLES.
Nyan Cat
Dubstep remixes


Alejandro-Lady Gaga
Sexy and I Know It-LMFAO
Gangnam Style-PSY music video CONCLUSION/ OUR VIDEO!! For example :
Tiny chainsaw was submitted 9 times to reddit and only on the 9th post did it make the front page. There is no way of knowing whether or not a meme will be successful or not, there's no such thing as a recipe for success.
Whether a meme will become popular or not really depends on the internet users it's going out to.
In some cases persistence is the only step left to take. Since memes is a broad category and includes viral videos, here's a list of ones that are/were pretty popular.
Sweet Lemonade (Horse Dance Song)
TROLOL Song
Nyan Cat
Charlie Bit My Finger
etc.
What do they all have in common? Well, in most cases it's the lack of boundaries, grammar and total randomness.
Take the following clip for instance, totally random, sort of disgusting but yet everyone watched it and knows what "sweet lemonade" refers to even now. Memes were used as cultural signposts, those who got the joke, who were aware enough of internet culture were ‘in’ and those who didn’t were ‘out’.

Memes have been
refined to their purest form, a small anecdote or piece of information.

Dominated by memes that utilize “lowest common denominators”

Due to the economics of the internet these memes are the cheapest to produce and the most profitable Cultural Plasticity No 'final-edit' on the internet means all memes are subject to continued scrutiny

This is the 'Plasticity of information'

Subversive or hateful memes are both helped and hurt by the internet memetic content is content that has been extensively shared, adapted, reinvented, reappropropriated and reshared.

a meme is an evolution of an idea "that generate[s] extensive user engagement by way of creative derivatives.


Shifman also identified the concept of the "meta-meme" :viral adapted content identified as memes in their own right (maybe a good idea to introduce our project here?) There's no easy answer as to why things go viral

Berger and Milkman (2009) suggest several possibilties for extensive sharing
-the content may have inherent value, social exchange value or contains useful information
-it may be done for altruistic reasons, for self-enhancement and ultimately, to generate reciprocity Berger and Milkman also suggested "awe" as a possible driver behind extensive sharing,
"Awe is characterized by a feeling of admiration and elevation in the face of something greater than the self (e.g., a new scientific discovery or someone overcoming adversity, Keltner and Haidt 2003). It is generated by stimuli that open the mind to unconsidered possibilities."

Could memes be a learning process? In terms of memes:

Shifman identified a difference between content which is viral and content which he called memetic

Viral content is simply content that is extensively shared memetic content is content that has been extensively shared, adapted, reinvented, reappropropriated and reshared.

a meme is an evolution of an idea "that generate[s] extensive user engagement by way of creative derivatives.


Shifman also identified the concept of the "meta-meme" Shifman looked at memetic videos including Charlie bit my finger, David after Dentist and Numa Numa
He identified six characteristics that the memetic videos shared
-flawed masculinity
-humour
-simplicity
-whimsical content
-repetitiveness
-incongruity Why is this a big deal? Why all the interest in memes?

-new modes of cultural exchanges as discussed by Jacob
-New ways of expressing identities and ideas eg. not just recreationally--new language
-are memes and internet speak the new car? car accidents kill people and cars wreck the environment, but we aren't getting rid of them So What are the ramifications?
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