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Exporting
Joint Venture
Premium price strategy
good quality
high price
Long History
The oldest cosmetic manufacture in Japan
Country of Origin
Strong Brand Equity
Japan
Rich Marketing Experience
and Know-how
Reliability of Quality
Leader of Asian
cosmetic corporations
Original technology
about ingredients
Global business
46.9%
Domestic cosmetics business 51.8%
TV commercial is the most effective
Discounts, Membership
Demography
Economy
Population : 1.4 billion
Consumer
Behavior
GDP per capita : $8,394
Emerging market
Trend
Conservative to new brands,
TV commercial is the
most effective medium
Economic growth slowed slightly,
Cosmetics market continued to
grow faster than GDP
China cosmetic market share (2009)
Strategic Alliance
With Beijing government company
Source: Datamonitor
middle-income women
Target segmentation
Wide range of high quality beauty products using the latest technologies
Product Positioning