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Swiss Chalet

business franchising project
by

KT Pilarski

on 13 September 2013

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Transcript of Swiss Chalet

Swiss Chalet
By: Amrit D and Katie P
Main Course: Quarter chicken (white meat, skinless)
Additional Information
The Swiss Chalet Franchise does not exist in Saskatchewan or Quebec because the success rate was very low
In Quebec, Swiss Chalet first renamed the restaurant, Chalet Suisse, however competition with competitor, St. Hubert's Chicken, was too great.
The Swiss Chalet Franchise may also pull out of British Columbia in the future because of minimal profit.
Meal #2
Least Nutritious
Territories Available
Although Cara is not looking to franchise a restaurant in the Oakville area at this time, other potential locations include...
Introduction
Swiss Chalet
Franchise Fee: $60 000
Construction Fee: $1.2 - $1.5 million
Start-Up Capital: $500 000 - $600 000

Percentage of Sales:
Royalties: 5%, Advertising: 4%
Delivery: 7% Local Advertising: 1%

Total Investment: $1 600 000 - $1 800 000
The reason we selected Swiss Chalet as our franchise is because it is a well known Canadian, family-oriented restaurant.
History
-Swiss Chalet was founded in 1954 in Toronto.
-The first Swiss Chalet was located at 234 Bloor Street West and was in operation for 52 years.
-Owned by Cara, one of Canada's largest full service restaurant companies.
Philosphy
"To make a fresh impression on Canadians and reignite the importance of family dinner."
Product information
Dartmouth, NS
Timmins, ON
Medicine Hat, AB
Lloydminster, AB
-Swiss Chalet is known for their rotisserie chicken, home-cut fries and signature Chalet dipping sauce
-They have exceptional service in dining, take-out and delivery and drive-thru
Competitive analysis
Dartmouth
Timmins
Medicine Hat
Lloydminster
Swiss Chalet's main competition is Boston Pizza. Their philosophy is "To be a world class franchiser through selecting and training people to profitably manage an outstanding food service business."
Existence/Revenue/Location
Competitors
Boston Pizza, Montana's, Kelsey's and other fast casual restaurant are competition for Swiss Chalet. However, since Swiss Chalet provides four main types of service any restaurant is competition.
The greatest competition for take-out and delivery at the moment are the home meal replacement options: Rotisserie chicken from Costco, supermarkets, etc.
Conclusion
Yes, we would invest in a Swiss Chalet franchise because Swiss Chalet is well-established, is one of Canada's largest full service restaurant companies and is part of a larger successful business, Cara. With the help of their marketing, product development, purchasing, real estate, information technology and training teams, our success rate should be fairly high.
Meal #1
Healthiest Possible
Low Fat:
6.0g
Low Calories:
220
High Fibre:
0g
High Protein:
44g
Low Sugar:
0g
Side dish: Side garden salad with croutons (no dressing)

Low Fat:
0g
Low Calories:
35
High Fibre:
1g
High Protein:
1g
Low Sugar:
2g
Bevrage: Water

Low Fat:
0g
Low Calories:
0
Dessert: Fruit cup- Mandarin oranges
Low Fat:
0g
Low Calories:
70 H
igh Fibre:
0g
High Protein:
0g
Low Sugar:
17g
Main: Fish and Chips (2 piece with fries tartar sauce and coleslaw)
High Fat:
85g
High Calories:
1300
Low Fibre:
2g
Low Protein:
93g
High Sugar:
20g
Side dish: Hand-cut Fries
High Fat:
27g
High Calories:
350
Low Fibre:
6g
Low Protein:
7g
High Sugar:
0g
Beverage: Shirley Temple
Low Fat
:0.1g
High Calories:
200
Low Fibre:
1g
Low Protein:
0.5g
High Sugar:
46g
Dessert: Coconut Cream Pie

High Fat:
33g
High calories:
540
Low Fibre:
1
Low Protein
:4g

High Sugar:
40g
Required Investment
Health Check Program
Heart and Stroke
Foundation
Fat: 15 g or less
Protein: 15 g or more
Sodium: 960 mg or less
Trans fat: 5% or less of total fat
Swiss Chalet proudly provides entrees and children's meals certified by the Health Check Program
-Boston Pizza has been in existence for over 30 years.
-Last year Boston Pizza made system- wide sales of $943 million compared to Swiss Chalet which makes approximately $537 500 000
-Boston pizza has 350 locations in Canada whereas Swiss Chalet has 215
Criteria:
Fun Fact:
Swiss Chalet is opening 25 new locations this year alone!
Another unique feature about Swiss Chalet is that they provide dine-in, delivery, drive-thru, and take-out service.
In our opinion, we think that our success rate would be high because we have seen the success of Swiss Chalet's in the Oakville area.
Bibliography
CARA Career Site - Swiss Chalet - Home Page. (n.d.). CARA Career Site - Home Page. Retrieved September 13, 2013, from http://www.cara.monstermediaworks.ca/sc/
Franchises. (n.d.). Boston Pizza. Retrieved September 11, 2013, from www.bostonpizza.com/en
Franchising. (n.d.). Swiss Chalet. Retrieved September 12, 2013, from https://www.swisschalet.com/
Marqui. (n.d.). Canadian Franchise Association - Top Franchise Business opportunities . Canadian Franchise Association - Top Franchise Business opportunities . Retrieved September 13, 2013, from http://cfa.ca
Swiss Chalet - Wikipedia, the free encyclopedia. (n.d.). Wikipedia, the free encyclopedia. Retrieved September 13, 2013, from http://en.wikipedia.org/wiki/Swiss_Chalet
When clients want to open a Franchise. (n.d.). advisor.ca. Retrieved September 11, 2013, from http://www.advisor.ca/my-practice/when-clients-want-to-open-a-franchise-83195
https://www.swisschalet.com/franchising
*We also contacted Cara Operations Limited for further information
*Swiss Chalet, owned by Cara Operations Limited is a privately owned company and therefore does not publicize all information
Total Nutrition Comparison
Meal #1(Healthy)
Meal #2 (Unhealthy)
Fat: 6g
Calories: 325
Fibre: 1g
Protein: 45g
Sugar: 19g
Fat: 145.1g
Calories: 2390
Fibre: 10g
Protein: 104.5g
Sugar: 106g
Full transcript