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Solving Hunger in Boston

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by

Yanyi Wang

on 11 January 2016

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Transcript of Solving Hunger in Boston

Solving Hunger in Boston
Nourah Alsadoun, Ilana Brown Dourado and Yanyi Wang
The intervention
The Intervention
i
N
centives
U
nderstanding Mappings
D
efaults
E
xpecting Error
S
tructure Complex Choices
The Issue
Food Insecurity -
hunger affects roughly 420,000 people per year and Boston has witnessed a 21% increase in requests for food assistance
But...
there is still the issue of rampant
food waste
throughout the city- people waste roughly 900,000 tons of food in the state of Massachusetts per year.
Background
Inertia-the Status Quo bias
Representativeness and Racial bias
Availability- Safety
Loss Aversion
Deservingness Heuristic
The Issue
Charities and Public Assistance Program-
Greater Boston Food Bank
-provide healthy meals to roughly 545,000 hungry people in 2014.
The Goal of The Intervention
Emerson College partner with nearby shelter -St. Francis House to provide meals to hungry people
Increase the number of the student donations in order to reduce the number of hungry people in the city of Boston

The proposed intervention was inspired by...
Venetian tradition of Caffé sospeso
Rosa's pizza pay it forward movement
Inertia
Feeling overwhelmed
Rushed
Inconvenienced
Representativeness and Racial bias
African American households experienced food insecurity almost three times the rate of white households
Representativeness can lead to racial bias-Implicit Bias
Safety
Loss Aversion

Deservingness Heuristic
The
availability heuristic
relies on recent images of recent interactions with the homeless
Sharing resources with strangers triggers a sense of
loss aversion
when the payoffs are not as high
The choice of whether or not to donate something quite often uses the
deservingness heuristic
that divide people into two groups:
lazy and unlucky

Encourage Emerson students to donate a meal to a person in need at least once a month
Incentives
People can overlook price of an item or service with promise of something free
Incentive would be to add dollars to the winning student's ID card
Loss Aversion
Understanding Mappings
Availability Heuristic
Racial bias & Deservingness Heuristic
Collaborating with St. Francis helps students understand that they will not have to interact with hungry and homeless people-their safety will not be compromised by the act of donating
Defaults
Status Quo Bias
Students fill out their housing forms at the beginning of the academic year, they will automatically be signed up to donate one meal to charity per month which would be deducted from the students' allotted meals
Upon entering, the cashier will automatically assume that the student would like to donate a meal to a hungry person
Expecting Error
Students with meal plans will receive an e-mail whether or not they want to donate their uneaten meals to the hungry at the end of semester
Structure Complex Choices
Providing students with a quick and easy-to-understand system for donating is necessary for the success of this intervention and structuring the donations as a one-step process can overcome status quo bias
Measurement
Partnering with St. Francis will allow us to work with a staff who is familiar with the hungry community in the area. We will measure the success of the intervention by looking at the number of people fed by Emerson meals
Conclusion ...
Thank You
Full transcript