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Walt Disney- Entrepreneur

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Lauren Harris

on 14 December 2012

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Transcript of Walt Disney- Entrepreneur

Walt Disney An Entrepreneur
Other Dreams and Innovations Traits Instrumental to
Disney's Success Resilience Creativity Innovation Television The Amusement Park The World of Tomorrow The Synchronized Soundtrack The Iwerks-Disney Commercial Artists Hollywood, CA Laugh-O-Grams Disney's Start As
an Entrepreneur Having returned from France in 1919, Disney decided that he wished to work in animation and drawing.
Disney partnered with another artist, Ubbe Iwerks, and they started a company that eventually stagnated
The two then went to work for the Kansas City Film Ad Company Walt joined up with his brother, Roy, and started another animation studio in Roy's garage
Producing animated comedies that experienced great success, Walt soon opened Disney Brother's Studio
From there-on-out the Disney produced big animated cartoons, like Snow White and the Seven Dwarfs, and the name of the company is then permanently changed to Walt Disney Studio During the 1920s, animations were black and white with no sound, but in 1928 Walt Disney took his Steamboat Willie Film and added sound to it
This was revolutionary as it had never been done before, and it helped create the hit that Mickey Mouse is today
The sound was recorded using a click track during the recording resulting in almost complete synchronicity
Disney had always had a dream to make a park that housed all the wonderful characters he had created, and would be a place families would go to have fun
Disneyland was opened in 1955 in Anaheim, CA and was quickly named "The Happiest Place on Earth"
the theme park was unlike any other in the world at the time because of its theme and because of Disney's ability to keep all revenue within the park
An attempt to create the perfect city, Walt dreamed up the "Experimental Prototype Community of Tomorrow", better known as EPCOT
This project was an expanded version of Tomorrowland from Disneyland
It was what Disney dreamed the urban community of the future would look like
After Walt's death, Roy Disney continued this dream by creating Disneyworld, with EPCOT included as one region of the park Walt was one of the first Hollywood executives to utilize the television
Disney had many TV shows like, "The Mickey Mouse Club", "Walt Disney Presents", and "The Wonderful World of Disney" Walt Disney portrayed the quality of resilience by his unwillingness to give up
When Disney was beaten as a child by his father, the drawings that he did showed happiness and a better world; something that he carried with him as he dreamed up things like Mickey Mouse and Disneyland
Going through many animations companies, Disney never once just threw the towel in and gave up
Many times in the beginning of Disney Brothers Studio, there was a high amount of debt and until the success of Snow White, Disney might've not become the mogul it is today Walt Disney was a very creative man, who escaped the beatings from his father by fleeing into a world of his imagination. From this world came creations like,
Mickey Mouse
Pluto, Goofy, Donald, etc.
Snow White & the Seven Dwarfs
From this creativity, spawned a corporation that had 40.89 billion in revenue last year and continues to grow larger and larger every year Walt Disney was an entrepreneur who managed to change the animation industry by his creative innovations.
Some of which are:
Animation Technique- adding color and synchronized sound to developed plot lines were unlike anything of that time
Merchandise- Disney pushed products forward that he realized could make a profit, everything from songs to toy cars
Television- being one of the only users of the TV as a promotion tool
Amusement Parks- The greatest innovation as it started the movement of themed parks instead of just a collection of rides Disney partnered with Fred Harman and started an animation company that produced clips known as Laugh-O-Grams
The cartoons were a big success and it allowed Walt to have a studio and a larger staff producing more clips
however, once more the company was unable to last, and Laugh-O-Grams went bankrupt, with Disney heading out to Hollywood, CA By: Lauren Harris Citations
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