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BUSINESS START-UP

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David Conde

on 30 June 2013

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Transcript of BUSINESS START-UP


SMART HEALTH ANALYSIS
SMART MARKET ANALYSIS

3- MARKET ANALYSIS & COMPETITORS
BUSINESS START-UP
INDEX
1 - Technology

2 - Proposed product

3 - Market analysis & competitors

4 - Development of the smart market analysis

5 - Team

6 - Finance

7 - Conclusions
1 - TECHNOLOGY
Cluster analysis or clustering is a technique of grouping a set of objects, which are similar between them and are different to the other objects belonging to the cluster.

17th June 2013

David Conde
Sandino de los Santos
Nori El-Abdouni
Sergi Ramon
1 - TECHNOLOGY
SMART CLUSTERING
SOLUTIONS USING CLUSTERING
HEALTHCARE
INFORMATION SERVICES
MEDIA & ENTERTAINMENT
3-4 workers

Team
Executive manager, finance and marketing
Software development and upgrading
Other members
3-4 employees :
1 with studies in mathematics
1 with knowledge in databases.
1 GUI expert + 1 additional for upgrades


The researchers
The other 4 members of the group.

Service quality improvements
Individual treatment responses
Personalized medicine
Information exchange
Drug development
MARKETING ANALYSIS
FINANCIAL
SERVICES
1 - TECHNOLOGY
Micro targeting and trade analysis
Customer profile analysis
Fraud detection

5 - TEAM
Customer experience analytics
Risk management
Targeting marketing and pricing
Customer experience analytics
Marketing decisions
Customer insights



Predict opportunities and sales
Targeting marketing offers
Capacity forecasting
Targeted market
2 - PROPOSED PRODUCTS
2 - PROPOSED PRODUCTS
Possible customers
Big hospitals
Primary assistance centers (CAPs)
Clinics
Research companies/universities


Multinationals
Big national companies
Medium size companies

18 months divided in 3 stages:
Architecture phase (1 month)
Programming (15 months)
Testing & documentation (2 months)
Target market



Kick off : Barcelona and Spain big hospitals during the first year and a half.
Expansion to European hospitals and other customer.


Kick off: big and medium national companies.
Expansion to the multinationals market.
Health software




Market analysis software
Analysis competitors solutions
Finance
Balance sheet
Cash flow
Result
Accumulated cash-flow without loan
Financial conclusions
Share capital of 200 000 + Loan of 270 000 E
Income 2nd year > Outcome 2nd year
Payed back loan after 3 years
After 3rd year result of 542 760E
7 - CONCLUSIONS
We have an innovative algorithm with a lot of possibilities.

Software based business: Smart Health analysis & Smart Marketing analysis (to develop).

1,5 year to developping this new tool

A total amount of 6 employees first 1,5 years and 8 employees the next coming 1,5 years.

Payback period = 1,48 years
Revolution analytics and MAPR M7: use open source R statistics language.

Jaspersoft : allows identifying issues, spot trends and able the user to make better market decisions.
give numbers and reasons of why we chose price
(700/1000 why?)
, how many sells
(Why 30 and why would they be interested?)
, number of workers
(16 why?)

Need a good slide for how the technology works and why it would be interesting for hospitals and consulting companies




How will we make money?
Smart health analysis
Smart market analysis
Income until the third year
Payback period
Statistics
Price 1500 E


Hospital products:
ECG 800-1800E
X ray machine 140 000E

Similar tool:
IPA group license 1876 Euro per seat



270 000E
how?
We are estimating 15 sells per month...

There are 916 Hospitals in Spain

25% interested

75% of that amount will buy it

916*0,25*0,75/12=14,3
Income first year
First 1,5 years
135
135
135
0
135
New license
0
Price 700E

Similar products:
Market Analyst 7 Professional 563E

Potential customer:
Euromonitoral International
10.000-37.000Euros / customer / year
Means that we would take 1,9-7% from that amount




Income until second year
135
135
135
135
New license
0
135
135
0
Smart health analysis
Smart market analysis
0
42
540
270
42
135
135
135
135
New license
0
135
135
0
0
42
810
540
126
135
135
135
135
135
42
42
1788
135
135
0
New license
New license
New license
0
42
42
270
Development of the smart market software

4 - DEVELOPMENT OF THE SMART MARKET ANALYSIS
1 - TECHNOLOGY
OUR
ALGORITHM
WHAT?
WHY?
Our algorithm is able to work with two or more information modes and find the joined similarities between them.
Scalable. It can be applied to any number of data modes.
Robust. It does not require any adaptation to be applied to new problems.
Mathematically efficient. Directly extends spectral clustering algorithm.
WHEN?
The algorithm is currently developed and patented by Alexandre Perera
Income vs Outcome
-400
+936
+582
+270
0
1

2

3
400-270
540
=1,24
PP=
Total income
Why?
Expected Sells

Expected sells
We have found 1000 companies in our scope

Estimating that 25% are intrested

50% of that amount buys the product

1000*0,25*0,5/12=10,4

10 sells per month
why?
6 - FINANCE
346127
Months
Smart health system
Relationship between genes and diseases usually is NOT evident.

Aim: analyse a lot of data, grouping different genes characteristics.

Challenge: identify the relationship between gens and diseases

Smart market analysis

Problem: large ammount of data available, more difficult analysis.

Aim: divide a broad target market into subsets of consumers whit common needs.

Challenge
Better understanding of customers
Accurate market positioning reduces competition



Simplified example
Classify people into different criterias (databases)
Group them baccording to our objetive
Health tool




Market analysis tool
Health system competitor example
Model, analyze, and understand the complex biological and chemical systems at the core of life science research.
Price $2500 per seat
Live longer
Live well

Smart health analysis
Smart health analysis
Smart health analysis
Smart health analysis
Smart market analysis
Smart market analysis
270
270
Full transcript