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PR. Advertising

The selling component of P.R.

kathryn stewart

on 22 April 2010

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Transcript of PR. Advertising

P.R. functions with Marketing initiatives advertising branding design messages increase brand loyalty influence public perception and attitudes job opportunities community relations (non-profit) crisis communications employee relations fundraising government relations investor relations mass campaign niche decisions awareness? editorial? who is the primary target? answers to these questions will determine the who the what what form of media what message TV radio print outdoor internet website blogs/twitter magazines newspaper buses bus shelters youtube
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