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Category Management @ RaceTrac

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by

Chris VanDeGenachte

on 21 May 2015

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Transcript of Category Management @ RaceTrac

Product mix strategy
Roll Out
Vendor & Item Setup
1 Merchandising Team,
meet New Product
Accounting Set Up
Vendor Guidelines

Merchandising 101
New Vendor Meetings
Existing Vendor Meetings
Competitive Benchmarking
Guest/Operational Suggestions
Product Introductions
Rebate programs vs. Contract
Promotional funding
Slotting Fees
Distribution Commitments
Minimums
Re-Order Supply
Service level agreements/improvements


New & Existing Vendor Meeting
New Line & Line Extensions
Industry data
Set optimization
Discontinued/Replacements
Cost Negotiations
New & Existing Vendor Meeting
McLane
Sysco
Direct Store Delivery (DSD)
Daily Delivery
Georgia
Florida
Texas
Louisiana
Distribution
Resources
Distribution Methods
Item Setup
Item Information
UPC's
Cost
Package Details
Forecast
Vendor Setup
The Marketplace
Competitor store rides
Mass merchandisers
Single location companies
Regional products
Merchandising Solutions Systems
Voiteq/PDI Item Setup
RaceTrac Item #
Line Code
PDI #
Vendor to Item to Store relationship
Distributor Setup
Verify Cost
Mark-up
Obtain McLane UIN #
FPO &
Dispensed
Internal business case
Quality Test
Roasting process
Internal taste panel
Cooking/Brewing Times
Equipment Sourcing/Evaluation
Packaging & Label/Nutritional Info
Food Safety Standards
Store Test
Labor issues
Job aid

Marketing, Planograms, & Communication
Marketing
Promotable?
Project Sheet & G.U.T. Check Form
Store Planning
Planogram Creation/Edit
Communication
Promotional Box
Daily Bulletin
DO, OS support & buy-in
Store Executed
Details of set/reset reviewed with EDO
Communication of set/reset sent to Regional/Store Teams
Item set up complete for new & discontinued items
Product & POGs MUST be verified day prior to delivery
Product MUST be forced out and arrive in store no later than scheduled execution date

Vendor Assisted
Details of set/reset reviewed with EDO
Communication of set/reset sent to Regional/Store Teams
Specifics of Roles & Responsibilities the Vendor is accountable for vs the Reset Manager
Item set up complete for new & discontinued items
Product & POGs MUST be verified day prior to delivery
Product MUST be forced out and arrive in store no later than scheduled execution date

Marketing
Project Sheet
Store Planning
Store Layout
Equipment
Planogram
Creation
Assignment
Full transcript