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Deconstructing Today's Adverstising

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Christie Sanderman

on 30 April 2013

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Transcript of Deconstructing Today's Adverstising

Shedding light on the persuasive techniques of today's advertising.. Those Tricky Commercials.... Avante Garde Tricks of the Trade Bait and Switch Bandwagon Bias Card Stacking Emotional Word Repetition Facts and Figures Glittering Generalities Jingle Magic Ingredients Patriotism Persuasive Techniques Plain Folks Propaganda Simple Solutions Slogan Snob Appeal Stereotyping Testimonial Weasel Words Wit and Humor What techniques do you notice? Persuasive Techniques A strategy or method that a
person, group or company uses
to persuade the consumer to agree
with the author's point of view. Tori, will you go to prom with me?
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