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Mobile Commerce

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ekien yusop

on 19 November 2013

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Transcript of Mobile Commerce

Mobile Commerce
What is Mobile Commerce?
• Also known as m-business or m-commerce
• Coined in 1997 by Kevin Duffey
• Includes B2B and B2C e-commerce
• Can be done via the internet, private communication
lines, or over other computing networks

What is mobile Commerce?
Nowadays, most people using a smartphone. Smartphone acts like a "virtual pocket" to the customer!
Mobile Commerce Applications
(attributes) of mobile commerce

Why Mobile Commerce widely spread?

: any business activity conducted over a wireless telecommunications network or from mobile devices.
• Create an opportunity to deliver new services to existing customers and attracts new customer

: small screen size and reduced bandwidth of most mobile computing devices have limited consumer interest
• According to BI Intelligance in January 2013, 29% of mobile users have now made a purchase with their phones.Walmart estimated that 40% of all visits to their internet shopping site in December 2012 was from mobile devices by European and US shoppers in 2015.
Characteristic of M-Commerce
Easier information access in real-time
Communication independent of user
Devices that store data are always at hand
Easier to use
Contacted anywhere anytime
The choice to limit their accessibility
to particular persons or times
The transaction, communications, and the services provision are immediate and highly interactive than desktop purchasing.
• Mobile devices are truly personal computing devices.
• Most of people have their own mobile device which is privately and used only for single user.
• The delivery of information, products, and services can be made directly to the individual (personally) – meet the customer needs and expectation.
• For example – customer who wants to travel or having a short trip can sent related information, services and their needs for the vacation directly to the person who in-charge the website – payment also can be done on that time. (priceline.com)
• Other example – DELL.com

• Also known as location based m-commerce  l-commerce.
• Offering the relevant mobile services in real time by looking at the location of the customer’s smartphone.
• Giving information and services to the individual in specific locations at specific time.
• The information may be targeted so that users get messages that depend both on where they are and what their preference are – match with what they want.
What makes m-commerce widely spread?

Increases of mobile phone user.

• Cell phone / hand phone/Smartphone became primary need.

Peoples tend to spend more time on their mobile phone.
• Home, on the go, while shopping, at workplace, public
• Marketing and advertising via mobile much easier to be
notice. ex: company will send a message to their loyal customer(discount, offer, latest sales)
• Can reach worldwide customer(unlimited geographical

Digital wallet.
• Money transfer or online banking can be done by mobile phone.
• Allow customer to purchase product via mobile phone due to easy way to make payment

Easy connectivity
• As long as the network signal is available, mobile devices can connect to the internet and perform commercial transactions, mobile to mobile and even mobile to other devices. No need for modem or wifi connectivity set up.

Saving time
• Offer variety m-commerce apps
• People only go at one site.

Triple profit via m-commerce
• The customer likely to choose online shopping over brick and mortar stores
• Focus on younger mobile phone customer. Young people tend to buys via online more than older people.
• By the end of 2013, more people will use mobile phones than desktop computers to browse the Internet. If we take us for example, US mobile subscribers (54%) owned a smart phone as of June 2012, and two thirds of them belonged to the 24-35 age groups, which means this group give major influence in m-commerce.
Mobile Money Transfer
Money transfer is mainly done through the use of mobile phones
Example : Kenya used mobile money transfer to transfer money between companies.
Mobile Banking
Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money. This service is often referred to as Mobile Banking, or M-Banking
Mobile ticketing
Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their mobile phone at the ticket check.
Mobile vouchers, coupons
and loyalty cards
distribution of vouchers, coupons, and loyalty cards
represent by virtual token that is sent to the smartphone
Stores may send coupons to customers using location-based services to determine when the customer is nearby.
Content purchase and delivery
mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones
mobile reverse auction:
the reverse auction (or low-bid auction) bills the consumer's phone each time they place a bid.

mobile SMS commerce solutions rely on a one-time purchase or one-time subscription
offer a high return for the mobile vendor as they require the consumer to make multiple transactions over a long period of time.
Location-based services
The location of the mobile phone user is an important piece of information used during mobile commerce or m-commerce transactions.
Knowing the location of the user allows for location-based services such as:
• Local discount offers
• Local weather
• Tracking and monitoring of people

Information services
A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include:
• News
• Stock quotes
• Sports scores
• Financial records
• Traffic reporting
Mobile Brokerage
Stock market services offered via mobile devices.
allow the subscriber to react to market developments in a timely fashion and irrespective of their physical location
Mobile browsing
Using a mobile browser—a World Wide Web browser on a mobile device—customers can shop online without having to be at their personal computer.
Mobile purchase
Catalog merchants can accept orders from customers electronically, via the customer's mobile device
In-application mobile phone payments
Payments can be made directly inside of an application running on a popular smartphone operating system, such as Google Android.
In-app purchases can be used to buy virtual goods, new and other mobile content and is ultimately billed by mobile carriers rather than the app stores themselves
Ericsson’s IPX mobile commerce system is used by 120 mobile carriers to offer payment options such as try-before-you-buy, rentals and subscriptions.
Mobile marketing and advertising
marketing sent to mobile devices
. The consumer can receive a marketing message or discount coupon and, within a few seconds, make a decision to buy and go on to complete the sale - without disrupting their current real-world activity.
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