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Business English - Marketing Game

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by

Stefanie Asberger

on 9 September 2014

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Transcript of Business English - Marketing Game

Just keep it
Strengths
Low prices

Easily operated computers
Weaknesses
No profit

Marketing effectiveness
Opportunities
Market research
High demand
High attraction to customers
Threats
Highly competitive market
Imitating businesses
Limited investments
Opened sales offices
in Q1 - Q4
Newly opened sales offices in Q5 & Q6
12-month Potential Demand
Universe 1, Team 2:
Asberger Stefanie, Augusteyns Jesse, Barra Hanne, Bellens Aline, Fret Carolin, Schnaphauf Anouk, Van Grootel Frederick
Business English - Marketing Game
Joris Uyttenhove & Eva Cordery
Academic Year 2013/2014
Future Plan
Invest in R&D
Expansion
Train and hire sales force
Multiple advertisements
Maintain performance


Increase of T/O
Defense of market share
Sydney
Montreal
Current situation
one ad per brand
Future plan
one ad per brand per continent
in total: three ads per brand
(not dependent on continent)
Personalisation per continent
Increase of demand
Price
Judged as good
Profit margin: OK
Market research
Maintain investment
Understand customer
Brand portfolio
Reinforce brands with new features (R&D)
Stay in current segments
Strengths
Low prices

Easily operated computers
Weaknesses
No profit

Marketing effectiveness
Opportunities
Market research
High demand
High attraction to customers
Opportunities
Market research
High demand
High attraction to customers
Threats
Highly competitive market
Imitating businesses
Limited budget
Current Market Position
Cumulative Balanced Scorecard
Invest in R&D
Future Plan
Expansion
Future Plan
Future Plan
Train and hire sales force
Future Plan
Multiple advertisements
Future Plan
Maintain performance
Development of existing features
Be innovative
Keep ahead of competitors

Top 8 Brand Judgement
Marketing Effectiveness
277 %
143 %
228 %
179 %
Table of Contents
1. SWOT Analysis
2. Current Market Position
3. Future Plans
4. Conclusion

Brand Judgment
Quarter 5
Quarter 8
4. Durus
5. Darway
6. Mobit
7. UPC
8. BlueSky
Competitors
PC4YOU
OnTech
Xpert
Just keep it
511 %
Expansion
Investment in R&D
Profitability
Customers' needs
Full transcript