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Mobile Apps

What you need to know before jumping in...

What App Options should I consider?

Identifying the required and optional functions that make sense for your event

Why Mobile Devices

SMART phones in the US;

  • 321 Million subscriptions
  • 81% of cell phones are smart phones

iPads & Tablets;

  • 25 million
  • 75% are iPad

Today’s business user expects

  • complete access
  • real-time updates
  • 'whole life' integration
  • the only device people turn around for if they forget it

Sponsorship

Printing savings

Intimacy

  • Individually focused & personal
  • Deeper engagement for attendees

Sponsorship & branding

Library of supporting information

  • Commercials
  • Legislative initiatives
  • Bi-laws
  • Trade journals
  • Case studies

Pre & post event followup

Team building events

Leaderboard & gaming events

Social media interfacing

Optional functions

It's limited only by your vision of how to best use the app

Surveys

Presenter bios

Audience response

Host city information & maps

Travel itinerary notices

Departure notices

Attendees bios

Exhibitor information

Sponsor information

Off site meeting information

Future event information

Technology

Required functions

Agenda

Facility Map

Document library

Information Control

For every piece of information that you value

  • Who can see it?
  • When can they see it?
  • For how long?
  • Preventing loss?

Thank you for the opportunity to speak with you all today

Ways to Mobilize your Meeting

The different ways to engage your attendees at a mobile device level

Peer to Peer Engagement

App based communication

  • one to one
  • one to many

Twitter & Facebook interface

Native integration

  • calendar
  • contacts
  • mail
  • messaging

Deployed Mobile App

An App that is installed onto a device

  • Local device data store
  • Allows push or query updates
  • Designed for device screen size
  • Robust offline function
  • Integration
  • Device contacts
  • Device location
  • Device communications

Sponsorship

Improved attendee engagement

Improved perceived value to sponsor

Recurring connection to attendees

Improved duration of engagement

App Deployment

iTunes & Google PLAY

Publication timelines

Licensing requirements

Alternative deployment methods

Device Sourcing

  • Pre-configured
  • Ensure compliance
  • Improved engagement

Rented Device

  • Increases the duration of engagement
  • Sponsorship
  • Promotion & Branding

Personal Device

Bringing twitter into the meeting space

Large Screen Display

Large screen video display of twitter

Throughout the event

Located in foyer or exhibit area

Provide a moderated or un-moderated twitter feed

Factors affecting cost

  • number of unique licenses
  • duration of usage
  • number of events
  • number of updates
  • delivery timeline
  • extent of customizations
  • deployment method
  • mandatory requirements
  • branding requirements

Dates

Agenda

Suggestions for an RFP

Meeting Name

Venue

Number of attendees

Demographics of attendees

Identify required & optional functions

Expected roll out date

Method of delivery

What other Audio Visual needs do you have

Web Portal App

An app that displays relying on the devices web browser

Requires Internet

  • WiFi or 3g
  • Venue supplied bandwidth
  • Building considerations
  • Perceived downtime

Enhanced Registration Experience

Provide tiered registration pricing

by bundling the digital app at a premium charge and printed binder at a basic price

Trends for Event Apps

MPI expects that attendee interaction mobile event apps usage will sky rocket in 2013.

What can you expect to pay for the service?

The dollars and sense of deploying a mobile app

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