Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

SWOT Analysis for an Italian Coffee Chain

No description
by

Mason Logie

on 22 October 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of SWOT Analysis for an Italian Coffee Chain

SWOT Analysis for an Italian coffee and tea chain
MARKET GROWING OR SHRINKING?
SWOT Analysis
Marketing Mix
GROWING
183 million coffee drinkers

173.5 million tea drinkers
Target Market
64% of US adults drink coffee (25-40 yrs old)

66%-male
63%-female

Target Market
51% of US adults drink tea (30-39 yrs old)

48.6%-male
53.2%-female
Strengths
-international market
-exotic teas and specialty coffees to offer
Weaknesses
-many other coffee chains that are competitors
-loyalty from customers
-no experience in US
Opportunities
-lots of abilities to expand
-partnership with other companies
Threats
-economic situations
-price of their supplies and materials
Product
-exotic teas
-specialty coffees
-higher end products
-cafe snacks
-instant coffee mixes and tea
Place
-local
-drive through
-happy and comfortable atmosphere

Price & Promotion
-5-10 $ range
-membership program
-every 4 coffees, 5th is free
-seasonal drinks

Full transcript