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SMM Week 5 - Twitter

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Amanda Munday

on 7 February 2014

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Transcript of SMM Week 5 - Twitter

The Basics
Social Media Marketing Twitter
140 Characters
The length of an SMS Message with room for a Username (160 characters total)
SXSW 2007
Conferences, Early Adopters, A Sign...
From 20,000 tweets/day to 60,000 tweets a day
Winners of the Web Award
"Twitter Blows Up"
Where are We Today?
Observing How a Flock of Birds Move Together,
As if they're Listening to a Signal...
8 Years Old
240 Million
Active Users - 1 million (?)
340 Million
Tweets Daily
More than
1 billion
every 3 days
"a short burst of inconsequential information."
Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"

ReTweets (RT)
When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.

Message (DM)
If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"

Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.

Modified Tweet (MT)
Refers to when a user edits a tweet but still gives credit to the original author

Overheard (OH)
Referring to a quote you heard someone else say. Or an excuse to tweet something embarassing without accountability.

How you build content on Twitter - your customized stream of information by user.
Sources: https://business.twitter.com/en/basics/glossary/
Twitter Lists
A Tweet is...
Conversations will trump Followers
Twitter Terminology
David Leonard Weather Service
What good is a report saying it’s going to be “21” to someone without much facility for numbers? What good is “21” when the numbers are provided without context? What I’d rather hear is “Sweater weather. Fall is my favourite. #dlws.”
Read More:
Live Chats
In Plain English
1. Set the Hashtag i.e #NPTECH, #GBSMM
2. One facilitator
3. "Time, Topic, Tag"
4. Promote the event as any other
5. Careful with self-promotion efforts
Digital Book Report
How is it coming along?
Content & Build
Why is Twitter Compelling?
Homework Example
The Twitter ID I set up is @amandabella. I chose my canned tomatoes for my custom background and a headshot for my profile photo.

I actively participated this week with the #GBSMM as well as the #canningchat, since I love preserving and it's in line with my personal brand.
"A flock of birds flying around an object in flight has no leader yet this beautiful, seemingly choreographed movement is the very embodiment of change. Rudimentary communication among individuals in real time allows many to move together as one--suddenly uniting everyone in a common goal".
Check Blackboard for info on the Major Project (Due Last Class)
Good Tweets
Twitter: Small and Big Causes

Following: Who are you listening to?
Follower: Who is listening to you?

Lists: A strategic opportunity to highlight community members on Twitter, or partner organizations.

When a Twitter user is added to a list, they are notified. Great for account growth and relationship building.

Twitter Following/Follower

Three strategies for the use of the Favourite tweet

1) To recognize, admire another tweet

2) To build a list of excellent content

3) To build a “read later” list

Twitter Favourites


#onted #onpse #cdnpse #onpoli #ttc

#class #student #learning #fun

Hashtags help to filter relevant content
Use the #hashtag sparingly, only when you intend to join a larger conversation

Twitter Tips

Being aware of sub tweets can help bring attention quickly.

The Subtweet

Great feeds display a variety of:

Reposts from others (RTs)
Replies to some tweets
Thoughts on the city, college, news
Information sharing: links
Emergency response as needed

It’s not necessary to focus on the number of tweets per day.
Instead, look for meaningful contributions to key stakeholders

Twitter Tips

Twitter is all about responding immediately to users. Many brands face difficult scenarios when an influential user (or sometimes staff!) posts controversial content that quickly goes viral. Using the following made-up case study, draft two tweet responses:

1) The immediate response (within 1 hour of incident)
2) The follow-up tweet (within 1 day of incident).

Initial Tweet To Respond To:
From Techcrunch Journalist @drew (20K+ followers)
@DELL My computer arrived quickly, but it had a bunch of wildly inappropriate, violent images preloaded. WTF? #DELLHATESANIMALS
Full transcript