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PRCC Fundraising

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by

Heather Loebe

on 22 August 2014

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Transcript of PRCC Fundraising

MARKETING & PUBLICITY
Suggested Improvements
a comprehensive fundraising plan for
PRCC
The Piedmont Rape Crisis Center aims to end sexual assault through empowering adult sexual assault victims into survivors through advocacy support and education in Barrow, Banks and Jackson Counties.
Mission
Pirate's Ball
Welcome & Review
Piedmont Rape Crisis Center
Services
24/7 hotline & crisis counseling
Exam accompaniment
Access to specially trained nurses (SANE)
Counseling referrals & financial assistance
Legal advocacy
Information & support for family & friends
Community outreach & prevention education
Formed in 2001 after a serial offender attacked several women in Winder, GA
Only center for adult victims of sexual violence in tri-county area
Incubator program of Community Connections of NEGA
Founded by Susan Cash
Cash is also the only paid staff member (part-time)
CURRENT FUNDRAISING ACTIVITIES
Annual Events
Ride to Survive
About
Public Funding
Governors Office of Children & Families
5% Tax
Violence Against Women Act
GOALS
CASE STATEMENTS
GRANTS
DONOR RELATIONS
BOARD OF DIRECTORS
PARTNERSHIPS
IMPLEMENTATION
Target Markets:
Donor management: recruiting donors and fostering relationships
Donor research
Individual fundraising requirements and goals
Community partnerships
Speaking engagements
Total=$2,380-4,120
Individuals outside of the Winder Community
Individuals of the Winder Community
Potential Volunteers
Large Corporate Donors
Families in Winder
FUNDRAISING STRATEGIES
Relationship Development & Personal Fundraising Efforts
Business Sponsorships & Partnerships
Continued Focus on Current Fundraising Events
Recommended Strategies
Strategies Not Recommended
New Fundraising Events
“Mass Media” Fundraising Campaigns
Large, Annual Campaigns
Suggested Improvements:
Donor Relationship Management Software
Donor Information
Donor Research
Acknowledgment and Recognition
Current Strategies:
Paper Records of Donors
Sends handwritten letters
Current Strategies
In 2012.......
Served 63 clients & their families
Assisted financially for 68 counseling sessions
Answered 477 crisis calls
Gave 352 Referrals & Resources
33 Outreach Events & over 2000 people reached across Georgia
AGENDA
Today we will discuss:

PRCC's current fundraising activities
Organizational & fundraising goals
SWOT Analysis
Case statements, Marketing & Publicity
Recommendations
Case statements, Marketing & Publicity
Possibilities for diversifying funds
Implementation and timeline
STEPS TO SUCCESS
Strategic Planning
Step 1
Gather Information
Implement
Evaluate
Step 2
Step 3
Step 4
501c3
Case statements
Grants
Donors
Annual report
Goals & Objectives
Prioritize
Actions
Timeline
MARKETING & PUBLICITY
Family Foundations
Corporate Foundations
Expand Government Funding
SWOT
Gwinnett Braves
Hotline Number
Website
Facebook
Brochure
Twitter
Coasters
Public Speaking
Booths at Community Events
Website
Annual Reports
Public Speaking
Social Networking
PRCC Phone Number
Press Releases
Newsletters
Apply
Distribute
Contact
Report
progress
success - quick self-test
RECAP
Apply:
Successful events!
Board involvement
Community partnerships
Existing government funding
Enhance:
Web presence
Marketing strategies
Donor acknowledgment
Community outreach/partnerships
Evaluation
Revenue diversificatiom
501(C)(3)
Grants
Digital donor management
Continue:
Full transcript