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Typography (ICS-ETH)

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by

Camey Flores

on 25 June 2014

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Transcript of Typography (ICS-ETH)

Group
Group
(cc) photo by medhead on Flickr
What is

Typography?
"Typography
is what
language
looks like"
- Ellen Lupton
It's more than just
letters
on a page
It's more than just a

font
It all started in 1440 with
Gutenberg's

invention of
letter press
and
movable type
Typography is an
evolution
And it
continues
to
evolve...
descenders
serif
x - height
ascender
counter
point size
In general terms, point size is a relative measure
of the size of a font. It used to have a more concrete
meaning in the "old days" of typography.
In typography, the enclosed or partially enclosed circular or curved negative space (white space) of some letters such as d, o, and s is the counter.
In typography, the
x-height
or corpus size refers
to the distance between the baseline
and the mean line in a typeface.
In typography, an
ascender
is the portion of a minuscule letter in a Latin-derived alphabet that extends above the mean line of a font. That is, the part of a lower-case letter that is taller than the font's x-height.
Typography
is an
art, craft
and
technique of type design
What's the
news?
a
serif
is a small strokes at
the end of the main strokes
of a letter form
It is a
free font-building tool
sponsored by the world’s leading retailer of digital type
a
descender
is a part of a letter form
that extends bellow the base line
It lets you
quickly
and
easily create fonts
constructed out of geometrical shapes, which are arranged in a
grid pattern, like tiles or bricks.
FONT
STRUCT
IT IS
.
.
.
.
.
.
.
Presented by:
CameyFlores
Browser used:

Safari and Google Chrome

Websites:
http://fonstruct.com/
http://www.typeisart.com/

Inspired by:
Travis Hitchcock Works
Just like people,
Typographies
also continue to
evolve
Full transcript