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Pampers

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by

Katherine Anthony

on 21 April 2010

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Transcript of Pampers

Officially established in 1961 Pampers is a trademark of Proctor & Gamble
It is the companys largest global brand
Worlds top-selling brand of baby diapers Pampers business is inspired by babies and toddlers A little about Proctor and Gamble The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. If you want to get the latest news and in-depth information about P&G and it's brands then visit http://www.pg.com Pampers has came out with a new product -Pampers Cruisers with Dry Max- which earned Parenting Mazazine's Mom Tested Pick! and other Prestigious Parenting Accolades The results of the testers choice are...
92% of Parenting's Mom Testers liked that Pampers Cruisers with Dry Max are thin and provide great performance
84% of Parenting's Mom Testers would recommend Pampers Cruisers with Dry Max to other moms
83% of Parenting's Mom Testers preferred the new Pampers Cruisers with Dry Max diaper that is thinner than before so that they can easily carry or store more of them in less spaces Pampers slogan is Inspired by babies, Created by Pampers Pampers top two competitors are Huggies and Luvs Pampers Diapers were invented by Victor Mills, who was an American chemical engineer, while working for the Proctor & Gamble Comapny. Mills began work on Pampers in the 1950's, using his grandchildren as test subjects. By the 60's, you could find Pampers in drug stores, department stores, and supermarkets. The cushion quilted lining and value pack were introduced in the 80's and the hourglass shape had evolved by 1984. The 90's brought the introduction of gender diapers, but ended at the end of the decade and unisex diapers were brought back. In 1993 Pampers tried training pants but the outcome was a short lived product. They didn't try training pants again until they came out of Easy Ups. Pampers History Pampers used a pin at first, but in the 70's they replaced the pins with tape. Today Pampers Diapers have Premium and Baby-Dry diapers that have a protective layer of lotion that helps keep little bottoms soft and smooth.
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