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d.studio: processes, principles & practices of strategic design

MAGIC Lab September 6, 2013 12-1pm
by

Moura Quayle

on 15 October 2013

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Transcript of d.studio: processes, principles & practices of strategic design

collaborative, exploratory process
rooted in user research
multi-disciplinary team
integrative & holistic
engages visual and spatial thinking
open
generative
expansive
human-centred
systems sensitive
how is it useful to you
Research-based -- qualitative,
ethnographic and observational
iterative, prototyping
NOW?
We're counting on YOU
to change the way the world does business.
free writing
Interaction Matrices
visual-verbal transformation
brainstorming
Deferred Judgement
synectics
lateral thinking
changing media
story-telling
conceptual
block-busting
Forced connections
Clustering & Branching
Heuristics
Six Thinking Hats
the Caliban Critic
IDEO Method Cards
Idea Box
insights
Da Vinci's Technique
Thinking about
thinking
DESIGN THINKING
CREATIVE THINKING
learner
teacher
action researcher
community advocate
designer
administrator
integrator
collaborator
s u s t a i n a b le b u s i n e s s
What is the strategic design process?
What are the principles at play?
What is in the strategic design for use by MAGIC innovators?

divergent
Moura Quayle
Professor, UBC Sauder School of Business
September 6, 2013
Reflect for a few minutes on your own thinking process...
Then note down 3 words to describe it...
and...
when do set aside time to think?
and where does that happen?
d.studio
what problem are you facing?
what process are you going
to use to find a solution?

ASK
Making a decision?
creating an
opportunity?
strategic planning?
innovating new processes
or products?
http://dstudio.ubc.ca
imagination
gut
logic
What is
Strategic Design Process?
Strategic design is about disrupting alignment
to create a view
of a preferred future...Leidtka, 1998.
creativity
what is creativity & fit with business
one's own creative potential
how to harness creativity effectively in an organization
decision-making
identify and overcome decision traps that lead to poor decision
understand role of intuition and analysis in business design-making
understand costs and benefits of using a "values-based" approach to decision-making
process design
apply process design and ways of thinking to business problems
design your own problem solving process
apply and evaluate a range of tools and techniques for problem solving
Ways of Thinking diagram
Tool-Kit:
critical and creative thinkers
question

EVERYTHING
4 Powers of Design
design as differentiator
design as integrator
design as transformer
design as good business
Brigitte Borja de Mozota, 2006
BaseBall Cards
Find a partner you don't already know
Interview each other for 10 minutes and write info on the baseball card (81/2x11 card stock provided)
On the front, put the interviewees name and a quick portrait (for fun); note education background, highlights of professional life to date (not a detailed resume) and professional interests that lead you to Sauder
On the back, note strongest skills and attributes as well as ideas about professional contributions, post-MBA and In what circumstances/environment have you done your best work?
current press
2011/2012
1970s-80s design press -- the return of design...
processes, principles & practice of strategic design
Strategic Design Process: many maps
ask.try.do
strategic design is a
collaborative process for
tackling complex problems

insert process diagram from Mike Mok
moura.quayle@sauder.ubc.ca
Office: David Lam 517
d.studio: David Lam 388
When will I see you next?
Full transcript