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d.studio: processes, principles & practices of strategic design
Transcript of d.studio: processes, principles & practices of strategic design
rooted in user research
integrative & holistic
engages visual and spatial thinking
how is it useful to you
Research-based -- qualitative,
ethnographic and observational
We're counting on YOU
to change the way the world does business.
Clustering & Branching
Six Thinking Hats
the Caliban Critic
IDEO Method Cards
Da Vinci's Technique
s u s t a i n a b le b u s i n e s s
What is the strategic design process?
What are the principles at play?
What is in the strategic design for use by MAGIC innovators?
Professor, UBC Sauder School of Business
September 6, 2013
Reflect for a few minutes on your own thinking process...
Then note down 3 words to describe it...
when do set aside time to think?
and where does that happen?
what problem are you facing?
what process are you going
to use to find a solution?
Making a decision?
innovating new processes
Strategic Design Process?
Strategic design is about disrupting alignment
to create a view
of a preferred future...Leidtka, 1998.
what is creativity & fit with business
one's own creative potential
how to harness creativity effectively in an organization
identify and overcome decision traps that lead to poor decision
understand role of intuition and analysis in business design-making
understand costs and benefits of using a "values-based" approach to decision-making
apply process design and ways of thinking to business problems
design your own problem solving process
apply and evaluate a range of tools and techniques for problem solving
Ways of Thinking diagram
critical and creative thinkers
4 Powers of Design
design as differentiator
design as integrator
design as transformer
design as good business
Brigitte Borja de Mozota, 2006
Find a partner you don't already know
Interview each other for 10 minutes and write info on the baseball card (81/2x11 card stock provided)
On the front, put the interviewees name and a quick portrait (for fun); note education background, highlights of professional life to date (not a detailed resume) and professional interests that lead you to Sauder
On the back, note strongest skills and attributes as well as ideas about professional contributions, post-MBA and In what circumstances/environment have you done your best work?
1970s-80s design press -- the return of design...
processes, principles & practice of strategic design
Strategic Design Process: many maps
strategic design is a
collaborative process for
tackling complex problems
insert process diagram from Mike Mok
Office: David Lam 517
d.studio: David Lam 388
When will I see you next?