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Competitive Analysis

Wine Sector Chile vs. California

AGENDA

Porter's 5 Forces

Part 3.

Part 2.

Part 1.

Bargaining

Power of Suppliers

Competitive

Rivalry

  • Introduction
  • Industry overview

California

  • Moderate
  • Bulk production
  • MNC's

California

  • High Rivalry
  • Red Ocean

Chile

  • Low
  • Premium quality
  • Independent vineyards

Chile

  • Moderate Rivalry
  • Blue ocean

  • Conclusion
  • Recommendations
  • Q&A
  • References

Industry overview

Threat of

substitutes

  • Abstract
  • SWOT Analysis
  • Porter's 5 Forces Analysis
  • Porter's Diamond Analysis
  • Industry Analysis

Chile

  • Low threat due to nature of product
  • Increased demand

California

  • High due to nature of product
  • Decreased demand

Threat of

new entrants

Bargaining power

of buyers

California

  • High
  • Bulk production

Chile

  • Low
  • Premium quality

California

Chile

  • Low
  • Historical & cultural heritage
  • Increased Demand
  • Skilled and educated workforce
  • Well-developed infrastructure
  • Ideal Location

California

  • High
  • Saturated market
  • Quantity before quality
  • Decreased Demand

  • High local demand
  • Low barriers to entry
  • High level of competiton
  • Education
  • Sillicon Valley
  • Government
  • NGO's

Porter's Diamond

Chile

  • Ideal Climate
  • Good economic climate
  • Low labor cost
  • Low demand in domestic market
  • New habits and demand patterns
  • Global trend
  • Foreign Suppliers
  • Infrastructure and logistics
  • Economic structure & liberalization
  • Good quality wine to low price
  • Increased local competition

Factor

Conditions:

Demand

Conditions:

Related & Supporting Industries:

Strategy,

Structure,

Rivalry:

  • History
  • California
  • Chile
  • Productivity

SWOT ANALYSIS

Opportunities

Abstract

  • SWOT Analysis
  • Porter's 5 Forces
  • Porter's Diamond
  • Infrastructure and Logistics

- Chile $90.26m

  • - California renew water supply systems
  • Branding and Repositioning

- Premium products vs. Organic products

  • Wine Tourism
  • Social Media and E-Commerce

Strengths

  • Favorable Climate
  • Encouraging Governmental conditions

- FDI U.S approx. $15.9b

- NGO's: OECD & TPP agreements

- FTA implemented 2004

  • Bulk manufacturing vs. Quality focused operation

- Gallo vs. Cermenere

  • Well established clusters

Industry Analysis

Sustainability and CSR

Threats

  • Non Tariff Barriers
  • Mass Production i.e retailers
  • Geographical Location

- Earthquakes

- Latitude and Altitude

Weaknesses

Production VS Consumption

  • Economies of Scale with saturated market
  • Branding & Brand Equity
  • Rothschild could possibly harm brand image
  • Logistics and Infrastructure

- water supply systems

- inefficient systems

  • Currency Fluctuations

Thank you!

Conclusion

Recommendations

“A man, fallen on hard times, sold his art collection but kept his wine cellar. When asked why he did not sell his wine, he said, ‘A man can live without art, but not without culture.’”

California

Chile

  • Social Media and E-Commerce
  • Partnerships with Complementary Brands
  • Wine Tourism
  • Foreign Direct Investments

  • Social Media and E-Commerce
  • Partnerships with Complementary Brands
  • Eco Wine Tourism
  • Organic Products

Nathalie Bernce 120369

Linnea Cronstedt Colt 113218

Jessica Englund 120370

Jessica Ekström 113219

Gustav Degler 132625

- Quality vs Quantity

- Family businesses vs MNC

- Developing vs developed

- Traditional vs Technological

- Different productivity levels

- Different price points

References

Books

Geradin, D. (2004). Competition law and regional economic integration an analysis of the southern Mediterranean countries. Washington, D.C., World Bank. http://site.ebrary.com/id/10058811.

Gorman, T. (2011). The complete idiot's guide to economics. New York, Alpha.

McCarthy, E., & Ewing-Mulligan, M. (2009). California wine for dummies. Hoboken, N.J., Wiley.

Porter, M. E. (1991). Michael E. Porter on competition and strategy. Harvard Business School Press. USA.

VISSER, E. (2004), A Chilean Wine Cluster? Governance and Upgrading in the Phase of Internationalization, Chile, United Nations Publications

ZANNI, L. (2004). Leading firms and wine clusters: understanding the evolution of the Tuscan wine business through an international comparative analysis. Milano, F. Angeli.

Websites

California Wine: A Brief History | MyGourmetConnection Wine and Spirits. 2014. [ONLINE] Available at: http://www.mygourmetconnection.com/wine-spirits/wine-guide/california-wine-a-brief-history.php . [Accessed: 11 March 2014]

Chilean Wine History. 2014. [ONLINE] Available at: http://www.chilean-wine.com/chilean-wine-history. [Accessed: 11 March 2014]

Chilean- Wine, 2014. [ONLINE] Available at: http://www.chilean-wine.com/chileanwinecountry/ [Accessed: 24 March 2014]

Chilean Wine History Article - Allrecipes.com . 2014. [ONLINE] Available at: http://allrecipes.com/howto/chilean-wine-history/. [Accessed: 11 March 2014]

Chilean- Wine, 2014. [ONLINE] Available at: http://www.chilean-wine.com/chileanwinecountry/ [Accessed: 24 March 2014]

Franklin, Jonathan . (2010). Chile earthquake hits wine industry.Available: http://www.theguardian.com/world/2010/mar/03/chile-earthquake-wine-industry. Last accessed 22nd of March 2014.

Joseph, Sebastian . (2014). Hardys Wine sets out to replicate Nike’s social media sparkle. Available: http://www.marketingweek.co.uk/sectors/food-and-drink/news/hardys-wine-sets-out-to-replicate-nikes-social-media-sparkle/4009512.article. Last accessed 23rd of March 2014.

Julig, Louise . (2013). How a Winery Uses Social Media to Increase Sales and Brand Loyalty. Available: http://www.socialmediaexaminer.com/how-a-winery-uses-social-media-to-increase-sales-and-brand-loyalty/. Last accessed 23rd of March 2014.

Statistics | California Wines. 2014. [ONLINE] Available at: http://www.discovercaliforniawines.com/media-trade/statistics/. [Accessed: 11 March 2014]

Sustainable Winegrowing Program, 2014. [ONLINE] Available at: http://www.sustainablewinegrowing.org/sustainable_winegrowing_program.php [Accessed 22 March 2014].

The Associated Press. ( 2008). Weak Dollar Helps Shrink Trade Deficit.Available: http://www.nytimes.com/2008/07/12/business/12econ.html?_r=0. Last accessed 23rd of March 2014.

The World Bank, 2014. [ONLINE] Available at: http://data.worldbank.org/indicator/EA.PRD.AGRI.KD/countries/1W-CL-US?display=default

[Accessed 22 March 2014].

Wines of Chile. (2008). Chile’s World Carmenere Competition. Available: http://www.winesofchile.org/2008/11/chiles-world-carmenere-competition-take-2/. Last accessed 22nd of March 2014

Wines Of Chile, 2010. [ONLINE] Available at: http://www.winesofchile.org/site/wp-content/uploads/2011/01/woc-plan-2020-eng.pdf

[Accessed 22 March 2014].

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Chile and California is beautiful

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