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Comparable Analysis Chile vs. California

Presentation for Extended Essay
by

nathalie bernce

on 10 April 2014

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Transcript of Comparable Analysis Chile vs. California

SWOT ANALYSIS

Competitive Analysis
Wine Sector Chile vs. California


Conclusion
Thank you!
References
Introduction
Industry overview
Chile and California is beautiful
Strengths
Opportunities
Infrastructure and Logistics
- Chile $90.26m
- California renew water supply systems
Branding and Repositioning
- Premium products vs. Organic products
Wine Tourism
Social Media and E-Commerce
Weaknesses
Economies of Scale with saturated market
Branding & Brand Equity
Rothschild could possibly harm brand image
Logistics and Infrastructure
- water supply systems
- inefficient systems
Currency Fluctuations

Threats
Non Tariff Barriers
Mass Production i.e retailers
Geographical Location
- Earthquakes
- Latitude and Altitude
Part 1.
Part 2.
Abstract
SWOT Analysis
Porter's 5 Forces Analysis
Porter's Diamond Analysis
Industry Analysis

Part 3.
Conclusion
Recommendations
Q&A
References
AGENDA
Industry overview
Abstract
SWOT Analysis
Porter's 5 Forces
Porter's Diamond
Favorable Climate
Encouraging Governmental conditions
- FDI U.S approx. $15.9b
- NGO's: OECD & TPP agreements
- FTA implemented 2004
Bulk manufacturing vs. Quality focused operation
- Gallo vs. Cermenere
Well established clusters
History
California
Chile
Productivity

Bargaining
Power of Suppliers
Bargaining power
of buyers

Threat of
substitutes
Threat of
new entrants
Competitive
Rivalry
Porter's 5 Forces



Factor
Conditions:


Demand
Conditions:

Related & Supporting Industries:

Strategy,
Structure,
Rivalry:

Chile

Industry Analysis
California
Production VS Consumption
Sustainability and CSR

Nathalie Bernce 120369
Linnea Cronstedt Colt 113218
Jessica Englund 120370
Jessica Ekström 113219
Gustav Degler 132625

Recommendations
Porter's Diamond
Books
Geradin, D. (2004). Competition law and regional economic integration an analysis of the southern Mediterranean countries. Washington, D.C., World Bank. http://site.ebrary.com/id/10058811.
Gorman, T. (2011). The complete idiot's guide to economics. New York, Alpha.
McCarthy, E., & Ewing-Mulligan, M. (2009). California wine for dummies. Hoboken, N.J., Wiley.
Porter, M. E. (1991). Michael E. Porter on competition and strategy. Harvard Business School Press. USA.
VISSER, E. (2004), A Chilean Wine Cluster? Governance and Upgrading in the Phase of Internationalization, Chile, United Nations Publications
ZANNI, L. (2004). Leading firms and wine clusters: understanding the evolution of the Tuscan wine business through an international comparative analysis. Milano, F. Angeli.

Websites
California Wine: A Brief History | MyGourmetConnection Wine and Spirits. 2014. [ONLINE] Available at: http://www.mygourmetconnection.com/wine-spirits/wine-guide/california-wine-a-brief-history.php . [Accessed: 11 March 2014]
Chilean Wine History. 2014. [ONLINE] Available at: http://www.chilean-wine.com/chilean-wine-history. [Accessed: 11 March 2014]
Chilean- Wine, 2014. [ONLINE] Available at: http://www.chilean-wine.com/chileanwinecountry/ [Accessed: 24 March 2014]
Chilean Wine History Article - Allrecipes.com . 2014. [ONLINE] Available at: http://allrecipes.com/howto/chilean-wine-history/. [Accessed: 11 March 2014]
Chilean- Wine, 2014. [ONLINE] Available at: http://www.chilean-wine.com/chileanwinecountry/ [Accessed: 24 March 2014]
Franklin, Jonathan . (2010). Chile earthquake hits wine industry.Available: http://www.theguardian.com/world/2010/mar/03/chile-earthquake-wine-industry. Last accessed 22nd of March 2014.
Joseph, Sebastian . (2014). Hardys Wine sets out to replicate Nike’s social media sparkle. Available: http://www.marketingweek.co.uk/sectors/food-and-drink/news/hardys-wine-sets-out-to-replicate-nikes-social-media-sparkle/4009512.article. Last accessed 23rd of March 2014.
Julig, Louise . (2013). How a Winery Uses Social Media to Increase Sales and Brand Loyalty. Available: http://www.socialmediaexaminer.com/how-a-winery-uses-social-media-to-increase-sales-and-brand-loyalty/. Last accessed 23rd of March 2014.
Statistics | California Wines. 2014. [ONLINE] Available at: http://www.discovercaliforniawines.com/media-trade/statistics/. [Accessed: 11 March 2014]
Sustainable Winegrowing Program, 2014. [ONLINE] Available at: http://www.sustainablewinegrowing.org/sustainable_winegrowing_program.php [Accessed 22 March 2014].
The Associated Press. ( 2008). Weak Dollar Helps Shrink Trade Deficit.Available: http://www.nytimes.com/2008/07/12/business/12econ.html?_r=0. Last accessed 23rd of March 2014.
The World Bank, 2014. [ONLINE] Available at: http://data.worldbank.org/indicator/EA.PRD.AGRI.KD/countries/1W-CL-US?display=default
[Accessed 22 March 2014].
Wines of Chile. (2008). Chile’s World Carmenere Competition. Available: http://www.winesofchile.org/2008/11/chiles-world-carmenere-competition-take-2/. Last accessed 22nd of March 2014
Wines Of Chile, 2010. [ONLINE] Available at: http://www.winesofchile.org/site/wp-content/uploads/2011/01/woc-plan-2020-eng.pdf
[Accessed 22 March 2014].




????????

“A man, fallen on hard times, sold his art collection but kept his wine cellar. When asked why he did not sell his wine, he said, ‘A man can live without art, but not without culture.’”
Chile
California
Social Media and E-Commerce
Partnerships with Complementary Brands
Wine Tourism
Foreign Direct Investments

Social Media and E-Commerce
Partnerships with Complementary Brands
Eco Wine Tourism
Organic Products
Chile
Low
Premium quality
Independent vineyards

California
Moderate
Bulk production
MNC's
Chile
Low
Premium quality
California
High
Bulk production
Chile
Low threat due to nature of product
Increased demand
California
High due to nature of product
Decreased demand
Chile
Low
Historical & cultural heritage
Increased Demand
California
High
Saturated market
Quantity before quality
Decreased Demand

Chile
Moderate Rivalry
Blue ocean

California
High Rivalry
Red Ocean
- Quality vs Quantity
- Family businesses vs MNC
- Developing vs developed
- Traditional vs Technological
- Different productivity levels
- Different price points



Ideal Climate
Good economic climate
Low labor cost
Low demand in domestic market
New habits and demand patterns
Global trend
Foreign Suppliers
Infrastructure and logistics
Economic structure & liberalization
Good quality wine to low price
Increased local competition
Skilled and educated workforce
Well-developed infrastructure
Ideal Location
High local demand
Education
Sillicon Valley
Government
NGO's


Low barriers to entry
High level of competiton
Full transcript