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VentSpy

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by

Pernille Laursen

on 1 April 2014

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Transcript of VentSpy

VentSpy - The Background
Original Thought:

"Online calendar filled with events from around Europe"

___________________________________________________

Mission:

To provide users with an easy overview of events (users)

To offer marketing possibilities for clients to a wide audience (clients)
Planning
Product
Future Prospect
Market
Clients
Users
The Typical Business Customer
"A person or organization that hosts events, either as their main business or as a additional part"
Events can be in any category (Music, sports, outdoor activities, fairs, etc.
Examples of prospective customers:
Kongree & Kulture Center
Skråen
Gigantium
Jomfru Ane Gade
Student Organization
Aalborgnification
The Users
Man/woman: Both
Average age: 25
Education: Any
Occupation: Any
Lifestyle: Experience-seeker
"We are targeting persons in between
ages 14-60, who seek out events in the
Aalborg area. Many event hosts target younger persons (16-24)
Limitation
Elder people (60+) who are not accustomed to technology
Personal
Responsibility
EVA
LISANNE
DIANA
PERNILLE
Accounting
Public Relations
Development
Website Management
ALL
Promotion!!!
Promotion!!!
Promotion!!!
Marketing Plan
Customers
"We are hoping to get at least
50,000 clicks
in the first year, as well as at least
100 paying customers
, as well"
Start-Up
DKK 7100
Competition
BLUE
OCEAN
"Push" Market
VentSpy allows you to search through a variety of events specified to your need through the filter
Major Differences
One overview for all
Filter search
Opportunity to explore
Unlike facebook, it doesn't have distractions
Creates better marketing strategy for event hosts
"
Innovative
new website, that offers its users an
interactive
calendar filled with different varieties of events, meant to
ease their search
for activities and
promote travel locations
all around Europe. At the same time, it’s an
online promotion platform
for event holders to
share
their events in one place to millions of users, and get reviews and ratings.”
WEBSITE
Product Pricing
Revenue Management
0.35AN+A
a= monthly price
n=# of months
Facebook Ads
Competitive Pricing
"Our highest monthly rate is priced at 800KR, which is still cheaper than Facebook's cheapest promotion option"
FRONT PAGE
Calendar View
View full calendar with highlighted events on special dates
Choose from specific filters such as price, category, or location
If you know the exact name of the event/event holder, you can also search for it
EVENT PROFILE PAGE
See description of event
See past/future events planned
Find reviews from past events
See what rating the events have gotten
Find links to see more on event website
Return to calendar/list
User Profile Page
Profile Picture
Name, Age, "Spy-Status"
Reviews written
Events attended
"Spy-on"
Gallery
Event Host Page
Price
Location
Additional information by event host
Description of event host
Mission and vision statement from company
Contact information
Link to facebook/Twitter page
LIMITATION
The event host can only edit the description and mission/vision statement on their page
M
A
RK
E
TI
N
G
TWITTER
FACEBOOK
INSTAGRAM
NO commercials
- lowers costs
Future Expansion
Prospective Business
Communication
We want to make sure that we have a close connection with major event holders, and are the ones to spark their interest, and keep them entertained.

We are the first in line to communicate with event holders, as we want to make sure their first impression of us are done correctly and in a proper manner.

Our event holders are the most important customers and we want them to feel most special, thus the constant need for contact with us (the owners)
1. Owners
2. Team Managers
3. Team Members
Teams
FIELD AGENTS
SPECIAL AGENTS
"We want to use 'agents' to promote our business in other countries, and encharge them finding new connections and engage users"
"Their salary will be made out of a base payment, that is accustomed to each country"
CULTURE
"We want to encourage our team members to do their best, and we want to do this by having contest in between teams of different cities"
"After we have established our teams, then we will try to host yearly events to promote interaction between different countries, doing workshops, and other fun activities that will increase their abilities and relationship with each other"
Economics
Implementing our revenue management in terms of coming up with the strategy for paying in advance
BRAND AWARENESS
YEAR ONE
Expanding the business to the greater Nortern Jutland region, and furthermore expands south, and then continue to the rest of Denmark
We aim to get 50,000 clicks in the first year, however preferably more.
We hope to have gained a massive amount of events, as well as sound connections with event holders
EXPANSION!
YEAR THREE
Starting to expand our business to other countries
Creating responsible teams in cities with a large population (in relation to country size)
Policy
Employee Policy
Pregancy
Someone wants out (1) (2) (3) (4)
Bankruptcy
Sickness
Run out of money
Disagreement (2 against 2)
Disagreement (3 against 1)
Company Policy
The owners must be in agreement of decisions, so no
one
person has more power than others. We expect fair and loyal treatment of each other.
Economics
Full transcript