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Pasos Fundamentales para elaborar un Plan de Marketing Estratégico

Marixa Alvarez Crespo
by

Marixa Lorena Alvarez Crespo

on 9 August 2013

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Transcript of Pasos Fundamentales para elaborar un Plan de Marketing Estratégico

Desarrollo de
la innovación
en los planes de Marketing
Plan de marketing
Presentación by:
Provocar el cambio. Transformar los resultados
Marketing
Estratégico

By Marixa Alvarez
Análisis del Contexto estratégico
Herramienta Sondeos Rápidos
de Mercado
Planificación para los Sondeos
rápidos de mercado
FODA
Macro y micro
entorno
Segmentación de Mercados
Innovación
Formulación de
Tácticas y Estrategias de Marketing
Presupuesto
Plan de Acción
Si desea transformar su negocio
y cambiar el futuro en resultados
exitosos....Contácteme
Planes de Inversión
Planes de Comercialización
Servicios Publicitarios
Capacitación Social media
Diseño de logos
Folletos
Tarjetas
Marixa Alvarez
Full transcript