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Persuasive Techniques in Media

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by

Emily Kloewer

on 4 January 2017

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Transcript of Persuasive Techniques in Media

Peruasive Techniques in Media
Do You Buy It?
Each advertisement you see or hear has a purpose, audience, and message, and uses a specific type of persuasive technique.
Popular Persuasive Techniques
Other Popular Techniques
Examples in Advertising
More Examples
Testimonial
a statement in support of a particular truth, fact, or claim; a strong recommendation
a persuasive technique used in media messages that appeals to the “everyone is doing it” mentality; regularly uses famous people, ideas or products
Bandwagon Appeal
Exaggeration
Describing something as more than it appears; hyperbole
Contradiction
a combination of statements, ideas, or features of a situation that are opposed to one another; inconsistent
Misleading Statement
designed to deceive or mislead
Sentimental Appeal
appeals to the viewer's emotions and feelings
Scare Tactic
Uses fear to influence viewer's decisions
False Authority
Uses authority instead of evidence
Testimonial
Bandwagon Appeal
Exaggeration
Contradiction
Misleading Statement
Sentimental Appeal
Scare Tactic
False Authority
Full transcript