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Brief ..

Social media

SWOT & Benchmarking,

Careem in The Egyptian Market

Bonus..

Competitive Analysis

what young users really think about

is less money, sales, discounts, promotions and promocodes

Careem

Vs.

Uber

*Headquarters- Dubai, UAE

*Operates in 10 Countries, 25 Cities

across MENASA "wiki"

* Doesn't require a Visa/MasterCard to Register for the 1st time.

*Payment methods:

-Visa/MasterCard -Cash

*Book now or later

*Options: Economy & Business

*Call center, Book from the website

*Egypt: Cairo, Alex

Careem offers 10 LE

credit for you & your

friend when you

invite new users

Uber offers a free

ride worth 35 LE

for you & your

friend when you

invite new users

*Headquarters- San Francisco,

California, USA

*Operates in 60 Countries, 404 Cities

Worldwide "wiki"

*Requires a Visa/MasterCard to Register for the 1st time.

*Payment methods:

-Visa/MasterCard -Cash "for some users"

*Book now only

*Options: UberX & UberSELECT

*E-mails only, Booking from App

*Egypt: Cairo, Alex

2016 When everything went viral !

ًُاهفث ُشطهثس

White Taxis protested

against Careem & Uber

on Thursday the 8th of February 2016

They blocked the heart of Mohandeseen to make a scene..

The Backlash was harsh..

& showed how much users hate white taxis

*People defended

Careem & Uber

online..

*That became a

breakingnews

and a headline

in the Egyptian

media..

*People who have

never heard of

Careem & Uber

did..

They became super famous & it was a free PR for both

Presented by: Nour Maher

Uber Egypt

Competitors

Careem Egypt

Uber

4,606,244 fb like

mall , fb survey

A Survey at Dandy Mega Mall showed the following; out of 100 people

*The answers were:

(29 Careem - 36 Uber - 35 none)

Duration: 75 min

A Facebook Survey showed the following; out of 20 people

*The answers were:

(Careem 8 - Uber 12)

Duration: one day

*Most of the comments were about the driver's attitude, car model, bad maps, promocodes, change of prices

317,130 Facebook Like 4,584,750 Facebook Like

2,893 Twitter Follower 4,866 Twitter Follower

8,301 Instagram Follower 13.2K Instagram Follower

Easy Taxi

1,456,639 fb like

Ousta

The Analysis

215,793 fb like

Strengths Weakness

Wassalny Taxi

Benchmarking Analysis

Careem, 5 min, 23 LE, 16 min

Uber 14 min, 22 LE, 17 min

Time

Careem Uber

The thing that matter the most to a lot for users is to find the perfect service which includes: a fast reply for a trip booking, a good customer service, a clean neat car, a friendly driver far from the regular taxi driver attitude.

*Careem's call center showed just a recorded msg all day, Saturday.

Cost

Quality

A live test

for both

companies using

the same route for

both Careem & Uber

*Scale from 1 to 10

71,491 fb like

Pink Taxi

173,683 fb like

SWOT Analysis

mid May 2016

White Taxis

regular

Opportunities Threats

Marketing & Technical Expertise Undifferentiated services

Low Prices Reputation

Easy Access Location

New market segments Price wars

Cooperation with other services Dollar or Gasoline price raise

Expanding New services by competitors

available at

mid May 2016

Thank you for Your Time

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