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Trending searches
Brief ..
Social media
Careem in The Egyptian Market
Bonus..
what young users really think about
is less money, sales, discounts, promotions and promocodes
Careem offers 10 LE
credit for you & your
friend when you
invite new users
Uber offers a free
ride worth 35 LE
for you & your
friend when you
invite new users
2016 When everything went viral !
White Taxis protested
against Careem & Uber
on Thursday the 8th of February 2016
They blocked the heart of Mohandeseen to make a scene..
The Backlash was harsh..
& showed how much users hate white taxis
*People defended
Careem & Uber
online..
*That became a
breakingnews
and a headline
in the Egyptian
media..
*People who have
never heard of
Careem & Uber
did..
They became super famous & it was a free PR for both
Presented by: Nour Maher
Competitors
Uber
mall , fb survey
A Survey at Dandy Mega Mall showed the following; out of 100 people
*The answers were:
(29 Careem - 36 Uber - 35 none)
Duration: 75 min
A Facebook Survey showed the following; out of 20 people
*The answers were:
(Careem 8 - Uber 12)
Duration: one day
*Most of the comments were about the driver's attitude, car model, bad maps, promocodes, change of prices
317,130 Facebook Like 4,584,750 Facebook Like
2,893 Twitter Follower 4,866 Twitter Follower
8,301 Instagram Follower 13.2K Instagram Follower
Easy Taxi
Ousta
The Analysis
Wassalny Taxi
Careem, 5 min, 23 LE, 16 min
Uber 14 min, 22 LE, 17 min
The thing that matter the most to a lot for users is to find the perfect service which includes: a fast reply for a trip booking, a good customer service, a clean neat car, a friendly driver far from the regular taxi driver attitude.
*Careem's call center showed just a recorded msg all day, Saturday.
A live test
for both
companies using
the same route for
both Careem & Uber
*Scale from 1 to 10
Pink Taxi
White Taxis
regular
Marketing & Technical Expertise Undifferentiated services
Low Prices Reputation
Easy Access Location
New market segments Price wars
Cooperation with other services Dollar or Gasoline price raise
Expanding New services by competitors
available at