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Propaganda

Introduction to the elements of propaganda
by

Mark Gardner

on 23 April 2014

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Transcript of Propaganda

propaganda
propaganda is the deliberate attempt to influence the thoughts or behaviors of a group of people
a SLOGAN
short "catch-phrase"
easy to remember
conveys a basic, essential message
REPETITON
repeating of words, images or phrases so that the will be "drummed into" the audience's mind
LOADED WORDS
use of language which has a powerful emotional impact on people
"free," "best," "strongest," (just to name a few)
POWERFUL IMAGES
use of visual images or symbols which carry an emotional impact
think about the starving children...
think about the skinny model...
think about the truck covered in mud...
APPEALS to FEARS
we're all afraid of something, and propaganda takes advantage of that by suggesting that our fears can be eased if we do/buy what the propaganda says
fear of losing a loved one
fear of losing health
fear of being a victim
(...just to name a few)
APPEALS to WANTS, NEEDS, or DESIRES
wants, needs, and desires often drive our decision-making
the propaganda tries to convince us that whatever they are saying/selling will help us get what we want, need, or desire
Is propaganda bad?

not necessarily...
what matters is whether the reader is ACTIVE or PASSIVE
ACTIVE:
The reader/viewer thinks critically and spots the FALLACIES within the message
FALLACIES = ideas "suggested" as truth or fact, but which are actually illogical
PASSIVE:
Acceptance of the message
Operates subconsciously
Involves "norming" of illogical connections
"Norming" means "to make seem normal...how it is "supposed to be"
Will wearing AXE body spray make you more attractive?
If you stop to think about it, you realize that this is illogical
If you let the message in without thinking, your brain makes a connection between AXE and attractiveness
The companies want to forge those unconscious connections
Propaganda relies on people NOT THINKING FOR THEMSELVES,

but rather, responding to urges, impulses, and emotions, which the propaganda provokes.
Propaganda is only dangerous when:

We believe or trust without thinking
We suspend logic and rely on emotion

It can only work if we let it.
And it wants us to think we are thinking for ourselves...
Hopefully by now you're already making connections.

Quickwrite: what examples of propaganda can you already think of on Animal Farm?
How do we determine whether we are "normal?"

How do we decide how to behave?

How do we decide what to believe?

Does it matter to be like everyone else?
IMMEDIATE sphere of influence

We tend to look to our family and friends to determine how to behave and what to believe

We look
to what we
can see
firsthand
DISTANT sphere of influence

If we "hear" about some other behavior or
beliefs, we are less likely to adopt them as NORMAL

Television and the
internet
has made what
used to be
DISTANT
seem IMMEDIATE

Repetition results in
normalizing
1. "Taste the Rainbow"
2. "Just Do It."
3. "I'm Lovin' It"
4. "Like a Good Neighbor..."
5. "Eat Fresh"
We will be having a "pop quiz" in just a moment...
what's the word?
aloof
disinter
formulate
repose
adjoin
Full transcript