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Experimental Social Psychology: Group 2

Gender Role Conformity Through Apparel
by

Kerstin Glaess

on 10 November 2013

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Transcript of Experimental Social Psychology: Group 2

"WHO are you dressing to be?"
University of Mississippi student perceptions of gender role conformity through apparel.
Method
Surveyed 22 participants; 3 males, 19 females

17 Questions:
10 outfit ratings, 7 demographics

Some demographic questions controlled for confounds; at end to not prime the participant
Overall Hypothesis
We predict that there will be a higher level of perceived gender neutral and not feminine outfits worn among women; despite the fact clothing options being presented are commonly considered five normal Ole Miss male outfits and five normal Ole Miss female outfits (not exactly feminine or masculine specific).

And we wanted to see what percentages of students on campus actually wore each outfit that was presented in the survey.
Survey: Factors
Independent Factor:
Outfits, 10 levels

Dependent Factor:
Perceived masculinity and femininity, and frequncey on the Ole Miss campus
2 PARTS: Survey & Observational Study
In the survey, we were able to determine what masculine and feminine perceptions of the everyday clothing for male and female students on the University of Mississippi campus had, gauge the preference level of each gender’s own or opposite gender’s clothing, and noted how frequent these items were perceived to be worn on campus by both genders

In the observational study, in a high-traffic environment we determined if students indeed wear and conform to what they report they perceive daily on camp.
Background Information
Interactions based
on apparel
Regulating Appearances
The Effect of Gender-Typed Clothing on Children's Social Judgments.
SURVEY
Observational Study
What are the perceptions of the everyday clothing for male and female students on the Ole Miss campus?
Survey: Example Questions
Age
Gender
Graduation Year
What are you wearing today?
Is this something you usually wear?
Do these perceptions match the true clothing trends on the Ole Miss campus?
Independent Factor:
times and locations of the study

Dependent Factor:
clothing choice, and gender
Observation: Factors
Method
Tuesday, Thursday, Friday

9am, 12:15 pm and 3pm

In front of the Union, Near Starbucks in Library

Every 8th person in a 30 min span
Method: Cont.
Inter-rater reliability:

coding sheet of 10 outfits, plus "none of the listed".

100% - 8 subjects, 3 experimenters
Survey Hypothesis
We predicted that there would be a higher level of perceived gender neutral and not feminine outfits worn among women; despite the fact clothing options being presented are commonly considered five normal Ole Miss male outfits and five normal Ole Miss female outfits (not exactly feminine or masculine specific).
Observation Hypothesis
We wanted to learn the actual percentage of Ole Miss Students that wear the outfits presented in the survey and see if the frequency perceptions match the actual clothing occurrences.
Survey: Example
Questions
Gender- Specific Clothing Regulation: A Study in Patriarchy
BUT REALLY...

WHO GIVES A HOOT?!
Results: Survey
-Whisner (1982)
-Albers (1998)
Clothing Interest:
Conceptualization and
Measurement
Do Our Feelings Leak
Through the Clothes We
Wear?
Clothing is about
personal appearance
Would you consider this outfit as:
Less Feminine More Feminine
1 2 3 4 5 6 7

How often would you see this outfit
on campus being worn by a male?
Never Often
1 2 3 4 5 6 7
Outfits in Survey
Method: Cont.
We observed 486 College students, which for this study we defined as any individual wearing a backpack

Out of these students 192 were male and 294 were women.
GROUP 2
KERSTIN GLAESS
MARTHA CULLISON
EVAN BATES
HALEY STILLINGS
SHAN WILLIAMS

Fashion is
communication
-Tombs (2006)
-Gurel and Gurel (1979)
Psy 392: Experimental Social Psychology
Dr. Stewart
Results: Observation
Results: Both
6 outfits were considered masculine
3 outfits were considered feminine
1 outfit was considered uni-gender
[remember that 5 outfits were known to be worn by females on campus, and 5 outfits were known to be worn by males on campus]
MEGA-chart
Male % - Female %= frequencies each outfit was worn
total wearing each outfit= Male %, female %
The lower the percent the less common it was seen and the higher the percent the more common it was seen
- masculine + feminine
women wore outfit 5(viewed as feminine) the most = 36.05%
the ‘none of the listed’ option also known as outfit 11(not defined) was the 2nd most common= 21.05% 3rd most common was outfit 9(viewed as feminine) =12.9%

Men wore outfit 6(viewed as masculine) the most = 23.44%
‘none of the listed’ option also known as outfit 11(not defined) was the 2nd = 20.83%
3rd most common was outfit 2(also viewed as masculine)= 16.67%
Hypothesis:
parts correct
parts incorrect
Strengths and
Weaknesses
Future Studies
Conclusion and
take home thoughts
Coding Sheet
Full transcript